Looking for ways to improve your IG Reels approach? This might help. Instagram has shared some new Reels tips to its Professional Dashboard in the app, with a listing of key pointers to help maximize your Reels content performance. As you can see in these screenshots (posted by Lia Haberman), IG recommends these 10 tips [...]read moreInstagram Shares Tips for Reels Creators
Snapchat has shared some new data into the power of the platform for movie promotion, with Snap users increasingly likely to watch movies in cinemas, and be influenced by Snap campaigns. The data is based on insights from Samba TV, Kantar, and ticket info from Fandango, which provides some valuable perspective on how Snap can [...]read moreSnapchat Shares Insight Into the Value of the App for Film Promotions
What are the key factors driving post reach on Instagram? Do you need to post Shorts to gain any traction in the app? What’s Instagram’s current focus in amplifying certain types of posts and creators in the app? Instagram chief Adam Mosseri has provided insight into each of these elements in a new interview with [...]read moreInstagram Chief Shares Insights Into Its Algorithms, Creator Monetization and More
Looking to up your TikTok game? I mean, you probably wanna’ be quick, considering it may well be gone soon (at least in the U.S.), and if you are looking to map out a more effective TikTok marketing strategy, then this will help. Today, TikTok has published a new guide, in partnership with Ipsos, which [...]read moreTikTok Shares Insights into Key Considerations for Brand Marketing
What are the key factors driving post reach on Instagram? Do you need to post Shorts to gain any traction in the app? What’s Instagram’s current focus in amplifying certain types of posts and creators in the app? Instagram chief Adam Mosseri has provided insight into each of these elements in a new interview with [...]read moreInstagram Chief Shares Insights Into its Algorithms, Creator Monetization, and More
Fashion is a valuable marketing segment for TikTok, and this week, TikTok has published a new guide on how fashion marketers can tap into the reach and resonance of the app to maximize their campaigns, and connect with prospective shoppers. Which is the second fashion-related guide that TikTok has published in the last year, with [...]read moreTikTok Shares Key Tips for Fashion Marketers
Augmented reality activations can significantly boost attention, and with simplified A.R. creation, more brands now have the opportunity to tap into A.R. to maximize their brand messaging. But just how much can A.R. enhance your promotions, and drive more consumer engagement? That’s what Snapchat sought to find out with its latest study, working with Omnicom [...]read moreSnap Shares Insight Into the Effectiveness of AR for Brand Promotion
Say goodbye to Sunday scaries! Ashli Stockton, founder of Sunday Forever, a luxury lifestyle brand offering original fashion, beauty, and wellness products, sat down with ET to reveal her self-care essentials. Stockton, who launched the New York City-based company in 2016, wanted to create a one-stop shop for everyday wellness necessities. “The name Sunday Forever [...]read moreSunday Forever Founder Ashli Stockton Shares Her Weekly Self-Care Routine and Wellness Must-Haves
By Reuters Published May 31, 2024 Gap raised its annual sales forecast and its first-quarter results beat market expectations, boosted by strength in its Old Navy and Gap brands as budget-strained Americans snap up its trendy denim bottoms and active wear apparel. Gap x Dôen Shares of the company surged 15% after the bell as [...]read moreGap lifts annual sales forecast on Old Navy strength, shares surge
AI is the tech trend of the moment, and there’s no denying that the latest wave of generative AI tools has the potential to change the way that many people work. For marketers in particular, generative AI is already providing new opportunities in regards to creative generation, streamlined research, brainstorming, analytics, and more. And while [...]read moreLinkedIn Shares Insights Into the Use of AI in Marketing [Infographic]