Tag: Marketing

2024 Social Media Marketing Industry Report

Wondering how other marketers are using social media? Want to be sure your strategy is headed in the right direction? Find out what professional marketers plan to do with their organic activities, video marketing, ads, and content mixes over the next year in the 16th annual Social Media Marketing Industry Report. How Are Marketers Using [...]read more2024 Social Media Marketing Industry Report

Hacking the Human Mind With Applied Behavioral Marketing

Want your marketing to be more memorable? Looking for psychology-backed tactics that will improve your results?  In this article, you’ll discover how to put applied behavioral science to work in marketing. The Relevance of Behavioral Science to Marketing In today’s crowded and chaotic digital landscape, capturing consumer attention and driving meaningful behavior change has never [...]read moreHacking the Human Mind With Applied Behavioral Marketing

Proving Your Worth: How to Measure the Success of Your Social Marketing

Wish you could tie your social media activities to measurable outcomes? Wondering what tools and techniques can help? In this article, you’ll discover how to measure the success of your social media marketing activities The Importance of Measuring Your Social Media Marketing Success Social media has become an integral part of most businesses’ marketing strategies. [...]read moreProving Your Worth: How to Measure the Success of Your Social Marketing

Four Differentiated Marketing Tactics Using Community and Audience

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Kieran and I conducted an experiment with ChatGPT to brainstorm an unconventional marketing plan. [...]

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An Honest Guide To HR Tech Marketing Success

Understand The 4 Stages Of The Buyer’s Journey From the moment clients are aware of your brand to finally making a purchase, there are 4 stages HR tech marketing specialists should know. First, potential buyers realize they have an issue and do their research to find a solution. Maybe they have faulty onboarding processes and [...]read moreAn Honest Guide To HR Tech Marketing Success

Video Content Marketing Strategy: Balancing Quality and Quantity

Are you using the wrong types of video in the various stages of your customer’s journey? Wondering how to make adjustments? In this article, we’ll explore developing a video content strategy. The Importance of Having a Video Content Marketing Strategy As a marketer in today’s digital landscape, you understand the immense power of video content. [...]read moreVideo Content Marketing Strategy: Balancing Quality and Quantity

How to Optimize Agency Marketing With AI

Want to reduce agency operating costs? Looking for ways to streamline research, analysis, and ideation processes? In this article, you’ll discover how to leverage AI tools to increase efficiency and improve creative output. Maximizing Efficiency and Effectiveness With AI Technology In today’s fast-paced, digital world, marketers are constantly seeking ways to achieve more with less. [...]read moreHow to Optimize Agency Marketing With AI

New Marketing Jobs That Could Focus on AI [Data + Examples]

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Marketing is undergoing some major changes. Chief amongst those is the changing roles, with AI marketing jobs popping up in recent job searches, requiring applicants to work with AI in the job description or the role itself.

AI Marketing Jobs: New Roles and How to Stay Ahead of the Curve.

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Is Email Marketing Inbound or Outbound? 10 Examples & Top Differences

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In April 2024, HubSpot asked 537 email marketers across industries in the U.S. if email marketing was inbound or outbound — 51% said it was inbound, while 49% believed it to be outbound. It’s fascinating to see how opinions differ on this topic, even among professionals.

Is email marketing inbound or outbound?

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Marketing Pros on How to Create Engaging Webinars That Boost Your Brand Authority

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In a sea of short-form content, webinars are a breath of fresh air to content marketers like me who want the opportunity to create stronger relationships with prospects and existing customers. [...]

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