Tag: brand

Saks expands brand ambassador program

What do Paris Hilton, model Chanel Iman, basketball player Shareef O’Neal, and Time Woman of the Year 2022 slash astronaut Amanda Nyguen have in common? Along with a slew of other media-buzzy personalities, they are all a part of the Saks Social Club, which, since launching in 2020, has capitalized on its tony and influential [...]read moreSaks expands brand ambassador program

Roksanda sold to Damian Hopkins’ The Brand Group, founder to remain at creative helm

One of London Fashion Week’s big-name independent labels, Roksanda, has been sold to brand development platform The Brand Group shortly after filing notice of intent to appoint administrators. It joins the still-new Vivere label as part of Damian Hopkins’ growing empire. See catwalkRoksanda – Spring-Summer2024 – Womenswear – Royaume-Uni – Londres – © Launchmetrics Found [...]read moreRoksanda sold to Damian Hopkins’ The Brand Group, founder to remain at creative helm

Fashion brand Esprit files for bankruptcy for its European business

By Reuters Published May 15, 2024 Esprit Europe GmbH and six other German companies of the fashion group will file for insolvency under self-administration on Wednesday, the company said, as Hong Kong-listed apparel group Esprit Holdings seeks to restructure its European business. ESPRIT This is the second insolvency procedure within four years for Esprit, which had [...]read moreFashion brand Esprit files for bankruptcy for its European business

Burberry set for worst report this year as brand revival falters

By Bloomberg Published May 14, 2024 Burberry Plc is expected to report yet another quarter of declining sales, as the trench-coat maker grapples with weak demand from Chinese and US shoppers. See catwalkBurberry – Fall-Winter2024 – 2025 – Womenswear – Londres – ©Launchmetrics/spotlight The British fashion house will likely reveal that its fiscal fourth quarter [...]read moreBurberry set for worst report this year as brand revival falters

Aubrey Swims, a new swimwear brand is promoting absolute femininity

Founded by Portuguese-born, Los Angeles-based entrepreneur Amanda Aubrey Amorim, swimwear brand Aubrey Swims unveiled its first collection at a private event in Beverly Hills on May 1. Amorim, the daughter of Miss Portugal, who has lived in Portugal, Rio de Janeiro and now Los Angeles, revives the glamorous imagery of swimwear and absolute femininity, coupled [...]read moreAubrey Swims, a new swimwear brand is promoting absolute femininity

Nicola Bijan launches NB44 brand on membership model

His name probably rings a bell. Nicola Bijan is the son of Bijan Pakzad, an Iranian immigrant who founded the luxury fashion house House of Bijan in 1976 on Rodeo Drive. A famous location in Los Angeles, it has become the preferred fashion store of the world’s wealthiest businessmen and every U.S. president. Head of [...]read moreNicola Bijan launches NB44 brand on membership model

Inc & Co buys Studio Pia, founder stays on, plans brand refresh this year

Investment firm Inc & Co has announced the acquisition of Studio Pia – a British ethical and sustainable luxury lingerie brand. Studio Pia It said the “strategic move signifies the company’s expansion into the retail sector with an aim to ‘set new standards of excellence’ in the market”. The acquisition come ahead of the label [...]read moreInc & Co buys Studio Pia, founder stays on, plans brand refresh this year

Crocs reports Q1 sales uptick on namesake brand revenues, appoints new CFO

Crocs Inc. announced on Tuesday first revenues totalled $939 million, an increase of 6.2%, with Crocs brand revenues offsetting a double-digit decline in HeyDude sales. Crocs The Colorado-based firm said Crocs revenues increased 14.6% to $744 million, with DTC revenues increasing 18.3% to $282 million, while wholesale revenues lifting 12.5% to $462 million. North America revenues increased 9% to $383 million, and international revenues [...]read moreCrocs reports Q1 sales uptick on namesake brand revenues, appoints new CFO

How These 6 Social Media Marketers & Creators Built Loyal Brand Communities

[ad_1]



Over the past year, we've seen a major shift when it comes to the importance of building social communities. And, as of 2024, 86% of social media marketers say building an active online community is crucial to a successful social strategy.
Two women communicate in a brand community

[...]

read more

Geely seeking staff ahead of return to Australia – entry into RHD market under own brand, not Proton?

Geely looks set to make a return to Australia after the sighting of a job posting on LinkedIn where the Chinese automaker is seeking a national marketing director. The brand’s return was also indicated by recently filed trademarks, as reported by CarExpert. In January this year, the company filed to trademark the Geely name, and [...]read moreGeely seeking staff ahead of return to Australia – entry into RHD market under own brand, not Proton?