3 Easy Steps to Build Your Brand Promise [+ Examples]
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A few months after starting a former job, I attended a workshop in which we discussed our brand promise.
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Zalando unveiled a new brand positioning at the weekend, saying it marks “a pivotal step in its journey to becoming a leading European ecosystem for fashion and lifestyle e-commerce”. Zalando It appears to mean that Zalando wants to be know as more than just a business that sells people clothes, although the focus is still [...]read moreZalando debuts new brand positioning and inclusive campaign
Digital retail group N Brown has appointed Motel as the creative agency for its three strategic brands, Jacamo, JD Williams and Simply Be. JD Williams The appointed follows a creative review as part of the group’s increased investment into raising the visibility of its differentiated brand portfolio. “Motel demonstrated a clear passion for N Brown’s [...]read moreN Brown names new strategic agency for star brand trio
Translated by Nicola Mira Published Sep 2, 2024 Fast-growing French leather goods brand Polène is no longer part of the portfolio of Eutopia, the asset management company for the Otium Capital investment fund, which owns stakes in Oh My Cream! and Merci Handy. According to investigative reporting site L’Informé, Eutopia’s minority stake in Polène has been [...]read moreNew shareholder for leather goods brand Polène
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Ireland’s premier fragrance and candle brand La Bougie has launched in the UK. Following 12 years of success in its homeland, the West Cork-based artisan perfumery has made its entry into the UK via a luxury boutique in Lymington, Hampshire. The move gives La Bougie in-store and online platforms for its range of eaux de [...]read moreIreland’s La Bougie perfumery brand launches in UK
By Bloomberg Published Aug 9, 2024 Simone Biles won four more medals during the Paris Olympics, making her the most decorated American gymnast ever. All that attention has also helped push a company that produces American-made apparel into the spotlight. Photo: GK Elite GK Elite, which has a factory in Reading, Pennsylvania, makes the leotards [...]read moreSimone Biles’ leotards ignite sales of made-in-America brand
By Reuters Published Aug 8, 2024 Japanese cosmetics powerhouse Shiseido fell by its daily limit in Tokyo trading on Thursday following midyear earnings that were hit by restructuring costs and slumping demand in China. Shiseido Shiseido becomes the latest casualty among luxury brands, including Cartier-owner Richemont and Gucci‘s Kering, to be stung by slowing growth [...]read moreJapan’s Shiseido becomes latest luxury brand hit by China slump, shares plunge
Master SaaS Success With 16 B2B Content Marketing Agency Tips SaaS startups keep entering the market daily, meaning the competition is growing significantly, making it harder for every company to promote its solution. A compelling B2B SaaS marketing strategy helps you increase brand awareness, attract leads, and turn them into paying customers. But how can [...]read moreHow A B2B Content Marketing Agency Empowers Your Brand
By Reuters Published Aug 7, 2024 Nivea maker Beiersdorf missed expectations for half-year operating profit on Wednesday, and said the luxury market slowdown in China had hit the sales of its La Prairie brand. La Prairie Beiersdorf’s shares fell 4.7% and were at the bottom Germany’s blue-chip index in early trading. Sales of high-end beauty [...]read moreBeiersdorf misses profit forecast, says slow China hit luxury brand sales