Tag: brand

6 Types of Online Communities Your Brand Should Consider Investing In This Year

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When I started thinking about the different types of online communities that exist, I felt like the possibilities were endless.

types of online communities represented by hands typing on a laptop and chat bubbles

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David Beckham invests in wellness firm Prenetics, will launch IM8 brand

The David Beckham business empire continues to expand with news that the star footballer-turned-entrepreneur has invested in stock exchange-listed health sciences company Prenetics. Danny Yeung and David Beckham He’s become a “strategic investor” in the American business and he and the company will “become co-founding partners of a new health and wellness brand, IM8, which [...]read moreDavid Beckham invests in wellness firm Prenetics, will launch IM8 brand

Getting AI to Model Your Unique Brand Voice

Wish your AI content sounded more like you? Want to create AI-written content to match your brand?  In this article, you’ll discover how to get AI to model your unique voice. How to Make AI Content Sound Like You: The ‘VOICE’ Framework Are you struggling to create authentic AI-generated content that captures your brand’s unique [...]read moreGetting AI to Model Your Unique Brand Voice

Marketing Pros on How to Create Engaging Webinars That Boost Your Brand Authority

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In a sea of short-form content, webinars are a breath of fresh air to content marketers like me who want the opportunity to create stronger relationships with prospects and existing customers. [...]

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The Rocher Group sells the Flormar make-up brand

The Rocher Group, owner of the Yves Rocher beauty chain, the Dr Pierre Ricaud and Sabon cosmetics brands and Petit Bateau, has signed a promise of sale with a consortium of three Turkish investors, Esas Private Equity, Tacirler Asset Management and Credia Partners, with a view to selling them the low-cost make-up brand Flormar. Visuel [...]read moreThe Rocher Group sells the Flormar make-up brand

The Ultimate Guide to Brand Awareness

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Whenever I think about brand awareness, I think of companies like Apple, Nike, and Trader Joe’s. Have you ever heard people refer to themselves as “Apple people,” “Nike people,” or “Trader Joe’s” people?


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Authentic Brands inks licensing deal for Tapout brand

Authentic Brands Group announced on Tuesday a new partnership with One World, for the design, manufacturing and distribution of its Tapout brand, including adult and children’s sportswear, activewear and swimwear for men, women and children. Tapout Under the deal, the new Tapout collections will include a variety of sportswear and activewear items such as T-shirts, [...]read moreAuthentic Brands inks licensing deal for Tapout brand

Snapchat Launches Brand Safety Verification With IAS

Snapchat has announced a new, third-party brand safety and suitability measurement solution, in partnership with Integral Ad Science (IAS), which will give Snap advertisers more peace of mind as to where their ads are being displayed within the app. Snapchat initially announced its coming partnership with IAS back in March, which will enable brands to [...]read moreSnapchat Launches Brand Safety Verification With IAS

Centric Brands inks licensing agreement with Messi Brand

Centric Brands announced on Monday an exclusive licensing agreement with the Messi Brand. Centric Brands inks licensing agreement with Messi Brand. – Centric Brands As part of the partnership, Centric Brands will design, manufacture, and distribute a broad range of lifestyle products under the Messi name that embody the iconic spirit and global appeal of [...]read moreCentric Brands inks licensing agreement with Messi Brand

Snapchat Launches Brand Safety Verification with IAS

Snapchat has announced a new, third-party brand safety and suitability measurement solution, in partnership with Integral Ad Science (I.A.S.), which will give Snap advertisers more peace of mind as to where their ads are being displayed within the app. Snapchat initially announced its coming partnership with I.A.S. back in March, which will enable brands to [...]read moreSnapchat Launches Brand Safety Verification with IAS