By Bloomberg Published Aug 29, 2024 Asics Corp. is shutting down its baseball equipment business as it focuses on sneakers that have become a cult favorite in Japan and overseas. Asics The Kobe-based owner of the Onitsuka Tiger brand will stop selling gloves, bats and other gear in late September 2025, a company spokesperson said [...]read moreAsics to exit baseball business to focus on cult hit sneakers
Your Instagram metrics are changing, because IG wants you to re-focus on reach instead of the traditional followers and likes. For months, Instagram chief Adam Mosseri has been working to convince creators that they should stop worrying about their follower count, and start focusing on reach instead. Because reach, Mosseri says, is what every creator [...]read moreInstagram Updates Metrics to Focus Creators on ‘Views’
Focus Brands has clinched a deal for Reebok adults’ and kids’ outerwear design, sourcing and distribution across the UK and Europe. Reebok Focus is the brand licensing division of Hela Apparel Holdings PLC and has announced the exclusive long-term licensing partnership with Authentic Brands Group-owned Reebok. The first Reebok collection it will handle launches for [...]read moreFocus Brands wins Reebok outwear license for UK, Europe
Stop wasting time on things that have minimal impact. Stop pulling levers that make your results worse. There are always rare exceptions, but make it easy for yourself. Don’t Do This This isn’t 2018. Do very little in the campaign and ad set. Keep it simple and optimize for conversions in almost all cases. Don’t [...]read moreFocus Advertising Strategy Where it Matters
Over time, more and more engagement on Instagram is shifting to DMs, which Instagram is now trying to lean into with new features like Notes, that are aligned with more private sharing. And it’s also experimenting with an even more significant change in this respect, with some users now seeing a new messaging icon in [...]read moreInstagram Tests Making the Messaging Icon the Main Focus
Over time, more and more engagement on Instagram is shifting to DMs, which Instagram is now trying to lean into with new features like Notes, that are aligned with more private sharing. And it’s also experimenting with an even more significant change in this respect, with some users now seeing a new messaging icon in [...]read moreInstagram Tests Making the Messaging Icon the Main Focus in the App
[ad_1]
Marketing is undergoing some major changes. Chief amongst those is the changing roles, with AI marketing jobs popping up in recent job searches, requiring applicants to work with AI in the job description or the role itself.
If buyer agency agreements have not been common practice for you, it’s completely natural to feel uncertain and apprehensive. You’re likely making up scenarios in your brain about what will happen the first time you present an agreement to a potential new client. What if they refuse to sign it? What if they question why [...]read moreReal estate is changing — 3 things you need to focus on today
The Spanish owner of Pepe Jeans and Hackett, AAWG, has announced a “strategic and investment partnership with the global leader in fashion G-III Apparel Group, via an ownership stake of approximately 12% of AWWG”. Pepe Jeans London The partnership “will enhance the growth and priorities” of the aforementioned brands, as well as of its Façonnable [...]read moreAWWG in key deal with G-III for global brand growth; Iberia, US, India in focus
