Tag: Marketers

Guiding HR Tech Marketers To Unrivaled Online Visibility

The Importance Of Online Visibility For HR Tech Marketers Sure, your website may be one of the best in the game. But how will your target buyers discover it if it’s buried deep down in the search results? Boosting online visibility is necessary for HR tech marketers to put their business on the map and [...]read moreGuiding HR Tech Marketers To Unrivaled Online Visibility

10 Challenges Marketers Face When Implementing AI in 2024 [New Data + Tips]

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As someone who has experimented with different AI marketing tools, I can confidently say that embracing AI can benefit marketing teams looking to become more efficient in reaching their goals.
ai challenges represented by a hand holding a sad face and a lightbulb for sparking new ideas

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How Creators and Marketers are Using It in 2024 [Data]

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The wild ride of AI is still on, and industries across the globe are riding it for growth. But concerns are also mounting.
Someone fist bumps a hand coming out of a laptop; representing creators and marketers teaming up with AI.

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Why AI Isn’t Replacing Marketers (Or Search Engines) According to Jasper’s Former Head of Enterprise Marketing

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If you asked whether technology could replace marketing a few decades ago, most would look at you like you hit your head on concrete. Now, it’s no more a question but an issue that’s sparking industry-wide debate.
A marketer using generative AI to do her job better

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Are Marketers More or Less Productive in the Office? [New Data]

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The remote work productivity debate will never end, and frankly, it shouldn't.
woman discovers if marketers more or less productive in the office

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Market Penetration Strategy In The Digital Age For SaaS Marketers

What Is Market Penetration? Market penetration refers to the metric of how much your product or service sells compared to the total market for that same product or service. Measuring it can indicate how many customers chose your brand instead of a competitor. So, your strategic marketing plan should include effective market penetration strategies that [...]read moreMarket Penetration Strategy In The Digital Age For SaaS Marketers

The HubSpot Blog’s 2024 Instagram Marketing Report [Data from 600+ Instagram Marketers]

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Sometimes, it feels like Instagram looks different every time I open the app—IGVT is long gone, and Reels and Shopping tools are now front and center.

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Customer Acquisition Strategy Examples For B2B Marketers

What Is Customer Acquisition? B2B companies know how crucial new additions to their client base are and how quickly they help them grow. An effective customer acquisition strategy locates new customers and engages and retains them in the long run. A strategic marketing plan allows you to identify your target market and where it’s best [...]read moreCustomer Acquisition Strategy Examples For B2B Marketers

How Creators and Marketers Can Protect Themselves While Using AI

The following is a guest piece by Jordan Mitchell, founder of integrated communications and content agency Growth Stack Media. Opinions are the author’s own. Throughout my career, I have witnessed the challenges content creators face when striving to make a living pursuing their passion. While honing technical skills and storytelling abilities is crucial, it is [...]read moreHow Creators and Marketers Can Protect Themselves While Using AI