Brands Archives

China’s gray market Is dominating luxury brands’ online sales

September 4, 2024 mpsingh No Comments Beauty Brands, Chinas, Dominating, gray, Luxury, Market, online, sales

By Bloomberg Published Sep 3, 2024 China’s gray market — where brand new, authentic products are sold at steep discounts — is increasingly dwarfing some global luxury giants’ official sales channels in the country’s dominant e-commerce space, according to a new report. Campanha Moncler Grenoble outono/inverno 2023 – DR For high-end outdoor wear labels Moncler [...]read moreChina’s gray market Is dominating luxury brands’ online sales

Unilever considers selling Kate Somerville and Ren Clean skincare brands

August 29, 2024 mpsingh No Comments Business Brands, Clean, considers, Kate, Ren, selling, skincare, Somerville, Unilever

Translated by Roberta HERRERA Published Aug 28, 2024 The British conglomerate known for its extensive range of hygiene, cosmetic, and food products, is contemplating a strategic refinement of its Unilever Prestige division’s portfolio. According to Sky News, the multinational has reportedly enlisted advisors from PricewaterhouseCoopers to explore the sale options for Kate Somerville, a skincare [...]read moreUnilever considers selling Kate Somerville and Ren Clean skincare brands

16 Small Brands That Made It Big (And What You Can Learn)

August 28, 2024 mpsingh No Comments Digital Marketing big, Brands, Learn, small

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You don’t have to be in marketing to know what it means to “go viral,” but the dream of saying, “My brand went viral”? — That’s definitely unique to our profession.

learn how 16 small brands went viral and what you can learn to follow in their footsteps

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TJ Maxx owner gains mideast access with Brands for Less stake

August 22, 2024 mpsingh No Comments Business access, Brands, gains, Maxx, mideast, owner, stake

By Bloomberg Published Aug 22, 2024 The owner of T.J. Maxx has acquired a 35% stake in Dubai-based Brands for Less for $360 million, giving the US discount retailer access to fast-growing consumer markets in the Middle East. Reuters TJX Cos. is buying into the firm at an enterprise value of $1.2 billion, according [...]read moreTJ Maxx owner gains mideast access with Brands for Less stake

LinkedIn Will Now Enable Brands to Sponsor User-Generated Newsletters

August 8, 2024 mpsingh No Comments Social media marketing Brands, Enable, LinkedIn, Newsletters, sponsor, UserGenerated

After launching sponsored newsletters for company pages last month, LinkedIn is now expanding this to newsletters created by other users in the app, so brands can now put their branding on popular newsletters created by thought leaders in their niche. As you can see in this example of a company page originated sponsored newsletter, the [...]read moreLinkedIn Will Now Enable Brands to Sponsor User-Generated Newsletters

Kontoor Brands swings back to black as sales losses narrow

August 1, 2024 mpsingh No Comments Business Black, Brands, Kontoor, losses, narrow, sales, swings

Kontoor Brands announced on Thursday revenues fell just 1 percent to $607 million for the second quarter, on the back of dropping international sales and continued inventory management actions in the U.S. Wrangler The U.S. owner of Wrangler and Lee brands said U.S. revenue was dipped 1 percent to $496 million during the quarter with growth in [...]read moreKontoor Brands swings back to black as sales losses narrow

Focus Brands wins Reebok outwear license for UK, Europe

July 31, 2024 mpsingh No Comments Business Brands, Europe, focus, license, outwear, Reebok, wins

Focus Brands has clinched a deal for Reebok adults’ and kids’ outerwear design, sourcing and distribution across the UK and Europe. Reebok Focus is the brand licensing division of Hela Apparel Holdings PLC and has announced the exclusive long-term licensing partnership with Authentic Brands Group-owned Reebok. The first Reebok collection it will handle launches for [...]read moreFocus Brands wins Reebok outwear license for UK, Europe

Report Looks at How Top Brands Are Winning on TikTok

July 31, 2024 mpsingh No Comments Social media marketing Brands, report, TikTok, Top, Winning

Looking to up your TikTok marketing game? This will help. CreatorIQ recently partnered with TikTok to conduct an analysis of how brands are using the app and which ones are seeing the most success with their TikTok approach. The full report, which you can download here (with email sign-up), includes insights into key tactics and [...]read moreReport Looks at How Top Brands Are Winning on TikTok

How Smart Brands React to Controversy [Expert Interviews]

July 31, 2024 mpsingh No Comments Digital Marketing Brands, controversy, Expert, Interviews, react, smart

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“Everyone has a plan until they get punched in the mouth.” Though Mike Tyson meant that literally, his wise words certainly hold true in marketing.

Marketer with a shocked expression views controversial UGC on her smartphone

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Meta Expands Reels Overlay Ads to More Brands

July 19, 2024 mpsingh No Comments Social media marketing Ads, Brands, expands, Meta, Overlay, Reels

Meta’s rolling out a new way to advertise within Reels, its fastest growing content format, with Reels overlay ads now being made available to selected advertisers. As you can see in these examples, Reels overlay ads will appear on screen with a large CTA prompt, and can be either single image or carousel promotions. Meta [...]read moreMeta Expands Reels Overlay Ads to More Brands