Snapchat has announced a new initiative aimed at improving its environmental impact, by helping advertisers understand the carbon footprint of their Snap ads. Yes, your digital ads also have an environmental impact, and now, you’ll be able to make a more conscious decision around such, with Snap providing more data on its processes. Working with [...]read moreSnap Launches Program To Measure Carbon Emissions of Digital Ads
Snapchat has announced a new initiative aimed at improving its environmental impact, by helping advertisers understand the carbon footprint of their Snap ads. Yes, your digital ads also have an environmental impact, and now, you’ll be able to make a more conscious decision around such, with Snap providing more data on its processes. Working with [...]read moreSnap Launches Program to Measure Carbon Emissions of Digital Ads
Meta announced a bunch of AI-generated enhancements recently. While image generation will get the most attention, do not sleep on these text generation updates. The Enhancements You can expect two primary changes… 1. AI-Generated Headline Suggestions: While providing text when creating your ad, Meta automatically suggests AI-generated alternatives for primary text. This will now be [...]read moreAI-Generated Text Updates for Ads
Image generation is coming to Facebook ads… Meta made a big announcement that several AI-generated enhancements are coming to ads. The most impactful are a couple of features related to Image Generation. You can view the announcement here. The Updates There are two primary new features… 1. AI-Generated Backgrounds: Submit an image and AI can [...]read moreAI-Generated Creative for Ads – Jon Loomer Digital
Meta’s adding more generative AI tools for advertisers, including enhanced text and image generation, creative expansion, text overlays, a centralized collection of AI tools within Ads Manager, and more. First off, on image generation. Meta’s been experimenting with AI image generation for ad campaigns over the past year, and now, it’s looking to provide enhanced [...]read moreMeta Adds Enhanced AI Creation Tools for Facebook and Instagram Ads
Meta’s adding more generative AI tools for advertisers, including enhanced text and image generation, creative expansion, text overlays, a centralized collection of AI tools within Ads Manager, and more. First off, on image generation. Meta’s been experimenting with AI image generation for ad campaigns over the past year, and now, it’s looking to provide enhanced [...]read moreMeta Adds Enhanced AI Creation Tools for Facebook and Instagram Ads
According to a report from Digiday, ads could be coming to Threads later this year. That’s the message from some unnamed ad execs who claim to be in the know. The report provides no details about what the timeline is exactly or the types of ads to expect, but an ad rollout this soon would [...]read moreWill Meta Bring Ads to Threads in 2024?
Dynamic Creative was first rolled out in 2017. And yet, you can make an argument that it’s a feature that has never been more relevant. The landscape has changed. Best practices are evolving. While testing in years past often focused on differences in the ad setAn ad set is a Facebook ads grouping where settings [...]read moreA Guide to Dynamic Creative in Meta Ads Manager
This is why your numbers don’t line up… First, understand that your Ads Manager reporting and GA4 will never match up. There are so many reasons for this. Meta and Google measure conversionsA conversion is counted whenever a website visitor performs an action that fires a standard event, custom event, or custom conversion. Examples of [...]read moreAds Manager Reporting and GA4 Don’t Line Up
Reddit continues to refine its ad tools, this time through the addition of Dynamic Product Ads, which aim to help advertisers get their products in front of people in the discovery process. As you can see in this example, Reddit’s Dynamic Product Ads enable advertisers to showcase their items within related subreddits, helping to reach [...]read moreReddit Adds Dynamic Product Ads To Help Brands Reach Shoppers in Discovery Phase