By Bloomberg Published September 11, 2024 LVMH is in late stage talks to become a major sponsor of Formula One, in a deal that would see the French luxury conglomerate promote its major brands on the race track. The Paris-based company is nearing an agreement where watchmaker Tag Heuer as well as other brands, which [...]read moreLVMH close to F1 sponsorship deal for range of luxury brands
By Reuters Published Sep 10, 2024 U.S. designer Tommy Hilfiger browses through a rail of custom-made suits worn to this year’s Met Gala by K-pop stars Stray Kids, before opening up a tuxedo to reveal a special label. The eight-member South Korean boy-band are Tommy Hilfiger brand ambassadors and caused an online frenzy when they [...]read moreK-pop stars become models as fashion brands eye their global fanbase
Translated by Roberta HERRERA Published Sep 9, 2024 During the 12-day Paralympic Games hosted in Paris, the global spotlight was cast on the extraordinary feats of 4,400 athletes from across the globe, showcased both in stadiums and through television broadcasts. This momentous event also served as a critical platform for advocating the expansion of sports [...]read moreHow sports brands are embracing athletes with disabilities
By Bloomberg Published Sep 3, 2024 China’s gray market — where brand new, authentic products are sold at steep discounts — is increasingly dwarfing some global luxury giants’ official sales channels in the country’s dominant e-commerce space, according to a new report. Campanha Moncler Grenoble outono/inverno 2023 – DR For high-end outdoor wear labels Moncler [...]read moreChina’s gray market Is dominating luxury brands’ online sales
Translated by Roberta HERRERA Published Aug 28, 2024 The British conglomerate known for its extensive range of hygiene, cosmetic, and food products, is contemplating a strategic refinement of its Unilever Prestige division’s portfolio. According to Sky News, the multinational has reportedly enlisted advisors from PricewaterhouseCoopers to explore the sale options for Kate Somerville, a skincare [...]read moreUnilever considers selling Kate Somerville and Ren Clean skincare brands
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You don’t have to be in marketing to know what it means to “go viral,” but the dream of saying, “My brand went viral”? — That’s definitely unique to our profession.
By Bloomberg Published Aug 22, 2024 The owner of T.J. Maxx has acquired a 35% stake in Dubai-based Brands for Less for $360 million, giving the US discount retailer access to fast-growing consumer markets in the Middle East. Reuters TJX Cos. is buying into the firm at an enterprise value of $1.2 billion, according [...]read moreTJ Maxx owner gains mideast access with Brands for Less stake
After launching sponsored newsletters for company pages last month, LinkedIn is now expanding this to newsletters created by other users in the app, so brands can now put their branding on popular newsletters created by thought leaders in their niche. As you can see in this example of a company page originated sponsored newsletter, the [...]read moreLinkedIn Will Now Enable Brands to Sponsor User-Generated Newsletters
Kontoor Brands announced on Thursday revenues fell just 1 percent to $607 million for the second quarter, on the back of dropping international sales and continued inventory management actions in the U.S. Wrangler The U.S. owner of Wrangler and Lee brands said U.S. revenue was dipped 1 percent to $496 million during the quarter with growth in [...]read moreKontoor Brands swings back to black as sales losses narrow
Focus Brands has clinched a deal for Reebok adults’ and kids’ outerwear design, sourcing and distribution across the UK and Europe. Reebok Focus is the brand licensing division of Hela Apparel Holdings PLC and has announced the exclusive long-term licensing partnership with Authentic Brands Group-owned Reebok. The first Reebok collection it will handle launches for [...]read moreFocus Brands wins Reebok outwear license for UK, Europe