The Losing Test That Led to 4% More Leads (We Took the L so You Don’t Have To)
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Today, I’ve got a special treat for you, something most companies won’t share: a peek at one of our losses.
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By Bloomberg Published Aug 9, 2024 When the economy takes a turn for the worse, consumers choose affordable treats such as cosmetics. That’s been the wisdom since the 2001 recession, when Leonard Lauder, then chairman of Estee Lauder Cos, coined the ‘Lipstick Index’. Photo: Pixabay/Public domain The theory would suggest an uptick in women reaching for [...]read moreDon’t count on the ‘Lipstick Index’ for the next recession
You don’t need to do it all at once… You have multiple company goals, so you have campaigns for sales, leads, and maybe even engagement. You have separate ad sets by product and lead magnet. This is all doable, but there’s one problem. The Budget Dilemma You have a daily budget of $100. Or maybe [...]read moreFocused Ad Strategy: Don’t Do It All At Once
By Reuters Published Jul 30, 2024 British sports and fashion retailer JD Sports, one of Nike‘s largest customers, gave the world’s biggest sports brand by revenue a vote of confidence on Tuesday, with a senior executive saying it “will be just fine”. Late last month, Nike’s shares plummeted after the group warned its sales would [...]read moreDon’t write off Nike, says Britain’s JD Sports
There’s a classic saying, “Youth is wasted on the young.” It’s meant to convey that those who are young lack the perspective to appreciate all the advantages of youth and thus take it for granted. After more than seven years of being a parent, it is clear to me that not having kids is a [...]read moreNot Having Kids Is Your FIRE Super Power: Don’t Blow It!
Transcript: SACHA PFEIFFER, HOST: The college application process was supposed to get easier. That’s because last year, the U.S. Department of Education announced changes to the Free Application for Federal Student Aid, or FAFSA. VANESSA CORDOVA RAMIREZ: Hi, Hello. My name is Vanessa Cordova Ramirez, and I’m a Mexican first-generation student, hopefully attending college in [...]read moreIssues With FAFSA Could Mean Many Students Don’t Go to College in the Fall
The most interesting nuggets from the two reports, however, were how the academic gains varied wildly across the nation. That’s not only because some schools used the money more effectively than others but also because some schools got much more aid per student. The poorest districts in the nation, where 80% or more of the [...]read morePandemic Aid to Schools Paid Off, But We Don’t Know How
“Let’s get out our [independent/book club/whole class] books and open to page __!” At least one student in the room experiences a shudder of disdain and a wave of despondency each time such words are uttered (many more students are likely experiencing this emotional response to the dread of reading on the inside). Why Do [...]read moreThe 33 Best Books For Students Who Don’t Like To Read
If you own a rental property and are thinking of selling, don’t do it unless you absolutely have to. To build great wealth, aim to own your rental property for as long as possible. As fate would have it, my great tenants of two years and two months gave me their 30-day notice while I [...]read moreDon’t Sell Your Rental Property If You Don’t Have To
Think you’ve got a bad real estate deal? We doubt it comes even close to what we’re about to share. Today, the experts are in to talk about bee-infested rental properties, risky flips, “wholetail” failures, and other ways that they’ve lost money with real estate deals gone wrong. Why are we sharing such horrific stories? [...]read moreTop Investors Reveal Their Worst Real Estate Deals (DON’T Repeat Them!)