February 11, 2024

What Is Microblogging: A Start-to-Finish Guide for 2024

February 11, 2024 mpsingh No Comments Digital Marketing Guide, Microblogging, StarttoFinish

When I first started posting about my writing processes and marketing insights on LinkedIn, I felt exhilarated. It helped me build an engaged following over time and allowed me to share my ideas and experiences with thousands of people in my network. And the best part is, it helped me avoid the hassle and lengthy [...]read moreWhat Is Microblogging: A Start-to-Finish Guide for 2024

Relationship Marketing The Ultimate Guide

February 11, 2024 mpsingh No Comments Digital Marketing Guide, Marketing, relationship, Ultimate

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Want to know a secret? Customer retention is much more critical to your company’s success than customer acquisition.

relationship marketing represented by a woman shopping

In fact, Frederick Reichheld of Bain & Company found that as little as a 5% increase in customer retention can increase company revenue by as much as 25–95%.

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What’s the Difference & Which Should Marketers Invest In?

February 11, 2024 mpsingh No Comments Digital Marketing Difference, invest, Marketers, Whats

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When I started my content creation journey, one of my friends said over brunch, "Erica is officially in her influencer era." I love it when my friends inflate my ego, so I let the comment slide and raised a glass to celebrate my first YouTube video.

A man speaks into a podcast mic as a woman appears on a laptop screen; influencers vs. content creators

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What Is Contextual Targeting, in the Context of Ads?

February 11, 2024 mpsingh No Comments Digital Marketing Ads, Context, Contextual, Targeting

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As Jerry Maguire once said — “Show me the money.”

woman receives an ad through contextual targeting

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Q1 Marketing Plays That’ll Start Your Year Strong, According to State of Marketing Data

February 11, 2024 mpsingh No Comments Digital Marketing Data, Marketing, Plays, start, state, strong, Thatll, Year

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Ah, quarter one. It's a time when many of us reflect on the last year, make new bets, and refresh our playbooks. If the fourth quarter is about finishing strong, then the first quarter is about starting smart.

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Best 15 WordPress Survey Plugins in 2023 (Hands-On)

February 11, 2024 mpsingh No Comments Digital Marketing HandsOn, Plugins, Survey, Wordpress

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On the hunt for the best WordPress survey plugin? Whether you're looking to improve the user experience on your website, increase your customer satisfaction, or simply learn more about your visitors, embedding a survey on your website is the fastest way to get the feedback you need.

woman uses a wordpress survey plugin on a laptop

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Brilliant 30 Marketing Email Campaign Examples [+ Template]

February 11, 2024 mpsingh No Comments Digital Marketing Brilliant, Campaign, Email, Examples, Marketing, Template

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I don’t know about you, but my email inbox is flooded with a barrage of automated emails. It does little else besides give me another task for my morning commute — namely, marking them all as unread without reading or unsubscribing altogether.

artwork representing revenue generating email marketing campaigns featuring a marketer holding a credit card near a card reader

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Has Google Gotten Worse? Here’s What New Data Says

February 11, 2024 mpsingh No Comments Digital Marketing Data, Google, Heres, Worse

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“Google is getting worse” is almost a meme at this point. Go into any forum or subreddit that mentions search results, and you’ll find someone complaining that SEO has ruined Google Search.

Woman frustrated in front of laptop flanked by garbage cans representing bad search results

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Social Media Marketing The Ultimate Guide

February 11, 2024 mpsingh No Comments Digital Marketing Guide, Marketing, media, Social, Ultimate

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Marketers’ top goal with social media marketing is increasing engagement. However, their top challenge is creating content that inspires the engagement they look for.

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The Ultimate Guide (Expert Tips Data to Know)

February 11, 2024 mpsingh 1 Comment Digital Marketing Data, Expert, Guide, tips, Ultimate

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I‘m pretty sure I’ve said this in a few blog posts already, so if you‘ve heard this from me before, I apologize, but it’s true: In addition to being a blogger, I‘m in charge of curating and sending out HubSpot’s Marketing Blog newsletter.

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