Zalando unveiled a new brand positioning at the weekend, saying it marks “a pivotal step in its journey to becoming a leading European ecosystem for fashion and lifestyle e-commerce”. Zalando It appears to mean that Zalando wants to be know as more than just a business that sells people clothes, although the focus is still [...]read moreZalando debuts new brand positioning and inclusive campaign
In the first quarter, the German portal reported sales volumes of €3.3 billion (+1.3%) and sales of €2.2 billion (+0.6%). Above all, Zalando posted a profit before tax and interest of 28.3 million euros, a far cry from the loss of 700,000 euros recorded in the first quarter of 2023. Zalando headquarters in Berlin – [...]read moreZalando maintains quarterly sales and improves profitability
Zalando was back in growth mode in Q1, at least as far as gross merchandise volume (GMV) was concerned with a rise of 1.3%, the German e-tail giant said on Tuesday. It added that adjusted earnings before interest and tax (adjusted EBIT) increased to €28.3 million in the quarter, representing a margin of 1.3%. Business-to-Consumer [...]read moreZalando hails progress in Q1
Translated by Roberta HERRERA Published Feb 26, 2024 The European Commission has disclosed negotiations with Zalando for the removal of certain flags and icons emphasizing the claimed sustainability of corresponding products. This communication comes shortly after the European Parliament laid the groundwork for regulating environmental marketing claims. Zalando The icons were deemed “misleading in terms [...]read moreEurope mandates removal of “sustainable” icons on Zalando products
With sports such an important category for the most active consumers, as well as those who sees sportswear as a look rather than a lifestyle, it’s no surprise that retailers and brand are embracing the category. Zalando And this year is more sports-focused than ever (with special events like the Paris Olympics and football’s Euro [...]read moreZalando dives deeper into sports in 2024, links with On