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Tag: test

Test Everything In Your LMS Migration: From Chaos To Clarity

September 6, 2024 No Comments Education , , ,

Rigorous Testing For A Smooth LMS Migration As we conclude our series on Learning Management System (LMS) migration, we’ve covered planning, data cleanup, migration methods, defining roles and permissions, and training users. The final step is thorough testing to ensure a seamless rollout. Testing is crucial to identify and resolve any issues before fully switching [...]read moreTest Everything In Your LMS Migration: From Chaos To Clarity

The Losing Test That Led to 4% More Leads (We Took the L so You Don’t Have To)

August 27, 2024 1 Comment Digital Marketing , , , ,

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Today, I’ve got a special treat for you, something most companies won’t share: a peek at one of our losses.
Marketer looking frustrated as she stares at a losing CTA anchor text test

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Instagram Launches Live Test of Friend Map Location Sharing

August 12, 2024 No Comments Social media marketing , , , , , , ,

It’s been in development for some time, and now, Instagram has launched a live test of its new “Friend Map” feature, which can display the location of your friends on a dedicated display in the app. As outlined in this overview, Instagram’s new “Friend Map” is designed to enable your friends to see both where [...]read moreInstagram Launches Live Test of Friend Map Location Sharing

Instagram Launches Live Test of ‘Friend Map’ Location Sharing

August 12, 2024 No Comments Social media marketing , , , , , , ,

It’s been in development for some time, and now, Instagram has launched a live test of its new “Friend Map” feature, which can display the location of your friends on a dedicated display in the app. As outlined in this overview, Instagram’s new “Friend Map” is designed to enable your friends to see both where [...]read moreInstagram Launches Live Test of ‘Friend Map’ Location Sharing

Is it an Official Rollout or Is it a Test?

July 31, 2024 No Comments Social media marketing ,

This is a good reminder about how to decipher an official feature rollout versus a test… I Had it Until I Didn’t I had the 10 event learning phase and I rejoiced. And then it switched back to 50. I had the new First Conversion reporting when comparing attribution. And then I didn’t. And then [...]read moreIs it an Official Rollout or Is it a Test?

Test AI-Generated Features Using Text Extraction

July 21, 2024 No Comments Social media marketing ,

Are you testing AI-generated features? You should probably check to see if this buried option is turned on… Find It From the All Tools menu, go to Advertising Settings and click on Advantage+ Creative. If you have only one option, it’s probably to Test New Creative Enhancements. If you have two, the second is likely [...]read moreTest AI-Generated Features Using Text Extraction

X Continues To Test Post Reply Sorting

July 16, 2024 No Comments Social media marketing , ,

It looks like X’s reply sorting option is coming soon, with new references to the functionality now added to the back-end code in the app. As you can see in this example, shared by X News Daily, X is looking to add in new options that would enable users to sort post replies in-stream, in [...]read moreX Continues To Test Post Reply Sorting

X Continues to test Post Reply Sorting

July 16, 2024 No Comments Social media marketing , ,

It looks like X’s reply sorting option is coming soon, with new references to the functionality now added to the back-end code in the app. As you can see in this example, shared by X News Daily, X is looking to add in new options that would enable users to sort post replies in-stream, in [...]read moreX Continues to test Post Reply Sorting

A Test: Do Audience Suggestions Matter?

July 11, 2024 No Comments Social media marketing ,

Last week, I ran an ad set without audience suggestions and it resulted in spending 35% of my budget on remarketing. Now let’s see whether using audience suggestions with Advantage+ Audience will make a difference. The Test Recall that Meta is rolling out an update that allows advertisers the ability to use Audience Segments to [...]read moreA Test: Do Audience Suggestions Matter?

How Meta’s Algorithmic Audience Targeting Impacts Ad Distribution: A Test

July 11, 2024 No Comments Social media marketing , , , ,

A long-running mystery in the era of algorithmic Meta ad delivery can finally be answered: How much do our targeting inputs matter? I’ve run a test that reveals how much Meta distributes ad delivery between my remarketing audiences and prospecting while relying on algorithmic targeting and expansion. The results are surprising, encouraging, and enlightening. This [...]read moreHow Meta’s Algorithmic Audience Targeting Impacts Ad Distribution: A Test