Tag: partnerships

The Power of Partnerships and Innovation, according to New Balance’s Calvin Goncalves

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You don‘t need to be a sneakerhead to know about New Balance—I know I’m not.
New Balance Marketing Associate Calvin Goncalves

The 118-year-old footwear company is everywhere, from TV to film to neighborhood cookouts, despite changes in fashion, consumers, and how people find and purchase new products.

So, what‘s the brand’s secret sauce to staying relevant longer than we've been alive?

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8 Tips To Form Successful Sales Partnerships

Build Long-Lasting Sales Partnerships In The eLearning Industry Imagine you have built a high-quality product, but you feel that it’s not reaching a large enough audience. In most cases, a sales partnership is the perfect solution to maximize your business’s success and stay ahead of the competition by boosting its reach and increasing revenue. However, [...]read more8 Tips To Form Successful Sales Partnerships

How to Strengthen School-Family Partnerships With Proven Strategies

Learning local history isn’t about fixing past wrongs, Harris said. It’s about honoring history and acknowledging harm, which builds “community credibility” and lays the groundwork for families to begin to trust schools.  Prioritize relationships Practices that are culturally responsive, collaborative and built on mutual trust are key to strengthening family engagement, according to Mapp. Harris [...]read moreHow to Strengthen School-Family Partnerships With Proven Strategies

How to Generate Leads on TikTok, According to TikTok’s Global Head of Product Partnerships

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Welcome to HubSpot's Expert Edge Series, where we interview top execs at major brands to explore their perspectives on the latest trends, challenges, and opportunities shaping the industry.
A woman happily browses TikTok; TikTok leads

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Fathom Realty Unveils Partnerships With CE Shop, Working Advantage

Fathom Realty has forged two new partnerships with education platform The CE Shop and online marketplace Working Advantage. The partnerships will give Fathom’s agents and mortgage loan officers access to exclusive discounts on continuing education courses and lifestyle needs, such as gym memberships and travel. At Inman Connect Las Vegas, July 30-Aug. 1, 2024, the noise [...]read moreFathom Realty Unveils Partnerships With CE Shop, Working Advantage

UK probes Amazon and Microsoft over AI partnerships with Mistral, Anthropic, and Inflection

The U.K.’s Competition and Markets Authority (CMA) is launching preliminary enquiries into whether the close-knit tie-ups and hiring practices involving Microsoft, Amazon and a trio of AI startups falls within the scope of its merger rules — and whether the arrangements could impact competition in the U.K. market. The announcement comes amid growing scrutiny of [...]read moreUK probes Amazon and Microsoft over AI partnerships with Mistral, Anthropic, and Inflection

Origins: From managing restaurants to reverse mortgage partnerships

In the late 2000s, Ryan Schmidt was a restaurant manager with no real understanding of the reverse mortgage product. It wouldn’t take long for that to change, however, and Schmidt now serves as the vice president of partner engagement at Finance of America Reverse (FAR), the reverse mortgage industry market leader in the U.S. No [...]read moreOrigins: From managing restaurants to reverse mortgage partnerships

TikTok Announces New Brand Safety Controls and Expanded Ad Verification Partnerships

TikTok has announced some new ad safety controls and expanded partnerships with third party ad monitoring providers, as well as more streamlined processes for managing your ads within TikTok Ads Manager. Which will help to provide more assurance amid negative reports about the app. First off, TikTok’s adding “Category Exclusion” and “Vertical Sensitivity” controls, providing [...]read moreTikTok Announces New Brand Safety Controls and Expanded Ad Verification Partnerships

Snapchat Announces Ad Analytics Partnerships To Improve Campaign Insight

As part of its continued work to get its ad business back on track, Snapchat has today announced a range of new partnerships with third party data tools and ad platforms, in order to help ad partners make the most of their Snapchat campaigns. First off, Snap has announced a new partnership with Snowflake, which [...]read moreSnapchat Announces Ad Analytics Partnerships To Improve Campaign Insight

Snapchat Announces New Ad Analytics Partnerships to Help Improve Campaign Insight

As part of its continued work to get its ad business back on track, Snapchat has today announced a range of new partnerships with third party data tools and ad platforms, in order to help ad partners make the most of their Snapchat campaigns. First off, Snap has announced a new partnership with Snowflake, which [...]read moreSnapchat Announces New Ad Analytics Partnerships to Help Improve Campaign Insight