George at Asda fashions strong growth as the brand outstrips market rivals

Supermarket giant Asda’s reinvigorated fashion and lifestyle brand George has capped a strong six-month trading period with “soaring growth” recorded both online and in-store. The brand said it has significantly outperformed the wider market, with online sales up 13.4% over the 24 weeks to 3 March, outstripping the market’s performance of +2.1% reported by Kantar. [...]read moreGeorge at Asda fashions strong growth as the brand outstrips market rivals