Tag: OutoftheBox

Interesting Examples of Out-of-the-Box Marketing Ideas [Marketing Update]

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This week on the

Marketing Update

on HubSpot.tv, Mike and Karen discussed a couple of crazy, out-of-the-box marketing campaigns.



Domino's Goes Real Time



The first example came from Domino's Pizza. Back in April 2009 on the Marketing Update, we talked about how Domino's was taken by surprise by an

unfortunate YouTube video

. We've also discussed the company's reinvention through a series of innovative marketing campaigns including a

brand new pizza recipe

. Now Domino's has gone one step further and taken its

marketing efforts real time

by allowing live Twitter comments from its customers to be displayed on a billboard in Times Square. 


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