Olympic ads don’t make as big a splash as Super Bowl spots, but the Games are still a reliable display of marketing creativity every two years. As the Paris Olympics come to a close, I’ve collected four ads (plus three honorable mentions) that stood out from the fray in 2024. I also talked to a [...]read more4 Clever Olympics Marketing Campaigns [+Top Takeaways]
By Reuters Published Aug 8, 2024 The summer Olympics is turning out to be a rare win for Nike as the global sporting event has helped boost demand for the sportswear giant’s new launches and edge out competition, website searches from research firm Similarweb showed. Reuters In the opening week of the Olympics, from July [...]read moreNike sees gold rush with summer Olympics driven website visits, sales
E.l.f. is the first official beauty partner of Hot Girl Walk, a fitness organization which encourages movement among women, according to information shared with sister publication Marketing Dive. To mark the partnership, the cosmetics company released a two-minute video meant to parody the look and feel of televised sports competitions. Olympian Gabby Douglas and actor [...]read moreE.l.f. Gets in on ‘Hot Girl Walk’ TikTok Trend in Time for Olympics
By Reuters Published Jul 27, 2024 Bernard Arnault, France’s wealthiest man and chief executive of luxury group LVMH, paid some 150 million euros ($163 million) to be the premium sponsor of the Paris Olympics‘. At the Games’ opening ceremony, his wares were placed front and centre of an extravaganza viewed by a global audience. Reuters [...]read moreLVMH’s luxury wares earn top billing at Olympics opening
Despite reports of limited growth at X, the platform itself is touting new record high engagement numbers for the Olympics, as it looks to showcase the ad placement opportunities that this provides for its partners. And X really needs those partners to run more campaigns. Recent reports suggest that X’s overall revenue is down around [...]read moreX Shares Insights Into Olympics Engagement
By Bloomberg Published Jul 26, 2024 Swiss shoemaker On Holding AG has more than tripled the number of athletes wearing its sneakers at the Paris 2024 Olympics, the firm’s first major Games as one of the main challengers to Nike and Adidas. Bloomberg A cohort of 66 athletes are using the Zurich-based company’s gear, competing [...]read moreSneaker brand On arrives at Olympics reveling in role of upstart
X is looking to enhance its appeal to advertisers ahead of the Olympics, by highlighting the popularity of sports discussions in the app. As per X: “Over the weekend of July 13-14 2024, the sports world was buzzing as several major international tournaments crowned their champions. And when the sports world is buzzing, so is [...]read moreX Highlights Rising Sports Discussion in the App Ahead of the Olympics
By Bloomberg Published Jul 12, 2024 Whichever sporting heroes bring home the medals at the Paris Olympics later this month, there will only be one true winner: LVMH founder, Chairman and Chief Executive Officer Bernard Arnault. Despite the political turmoil in France – and the impact this has had on Arnault’s wealth after the decline in LVMH [...]read moreLVMH has already won gold at the Paris Olympics
The Olympics is coming up in just a few months time, and TikTok’s taking the opportunity to help marketers prepare their Olympic tie-in campaigns, with a new, 19-page “Summer of Sports” guide, designed to showcase the opportunities of the big event. Though TikTok can’t actually mention the Olympics, or FIFA World Cup, within its guide, [...]read moreTikTok Publishes Guide on Olympics and World Cup Tie-In Campaigns
The Olympics is coming up in just a few months time, and TikTok’s taking the opportunity to help marketers prepare their Olympic tie-in campaigns, with a new, 19-page “Summer of Sports” guide, designed to showcase the opportunities of the big event. Though TikTok can’t actually mention the “Olympics”, or “FIFA World Cup”, within its guide, [...]read moreTikTok Publishes New Guide on Olympics and World Cup Tie-In Campaigns