NAFs Archives

NAF’s Shannon Robinson updates the status of reverse mortgage business in 2024

May 30, 2024 mpsingh No Comments Real estate business, HECM, Mortgage, NAFs, New American Funding, Reverse, Robinson, Shannon, Status, updates

Multichannel lender New American Funding (NAF) is going big on reverse mortgages. As already evidenced by its ambitious new marketing campaign, “Old Wives,” the company is also aiming to streamline its existing presence in the reverse mortgage market. And it seeks to expand the number of available loan officers and strategic development tools to continue [...]read moreNAF’s Shannon Robinson updates the status of reverse mortgage business in 2024

NAF’s reverse division looks to tell new product stories with ‘Old Wives’

May 22, 2024 mpsingh No Comments Real estate Division, Marketing, NAFs, New American Funding, product, Reverse, stories, Wives

The reverse mortgage industry is no stranger to novel marketing campaigns, and it has often made use of celebrity spokespeople to drum up conversation about its products. While consistency can count for a lot when it comes to marketing and messaging, novelty can also be a path toward greater engagement. New American Funding (NAF) is [...]read moreNAF’s reverse division looks to tell new product stories with ‘Old Wives’

NAF’s Gatling: Recognize that diverse communities are the norm

April 26, 2024 mpsingh No Comments Real estate communities, diverse, Fair Housing, Gatling, Minority Homeownership, NAFs, New American Funding, norm, Recognize, The Gathering

“I feel that in mortgage and real estate, we are still clinging to outdated fair housing terms,” Gatling said during the session. “The question is, how relevant is that terminology in today’s world? It originated in 1968 — 56 years ago — and we’re still using it to ‘educate’ people.” Saying that you seek to [...]read moreNAF’s Gatling: Recognize that diverse communities are the norm