KWay Archives

K-Way steps decisively into eyewear with Marcolin

Translated by Nicola Mira Published May 7, 2024 After testing the waters in the past, K-Way is making a decisive entrance into the eyewear segment by teaming up with Marcolin. K-Way, founded in France, owned by Italian group BasicNet, and renowned for its famous nylon windcheaters, and eyewear producer Marcolin, owned by French investment fund [...]read more

Lorenzo Boglione on building a global brand with K-Way

January 15, 2024 mpsingh No Comments Business Boglione, brand, building, global, KWay, Lorenzo

K-Way staged its latest runway collection on Sunday, a techy sporty collection presented inside its HQ in BasicVillage. We caught up with its driving CEO Lorenzo Boglione to learn how his group have made the brand such a roaring success. K-Way Fall/Winter 2024 – K-Way A decade ago, no teenager would be seen dead in K-Way, a [...]read moreLorenzo Boglione on building a global brand with K-Way