Snapchat has announced a new, third-party brand safety and suitability measurement solution, in partnership with Integral Ad Science (IAS), which will give Snap advertisers more peace of mind as to where their ads are being displayed within the app. Snapchat initially announced its coming partnership with IAS back in March, which will enable brands to [...]read moreSnapchat Launches Brand Safety Verification With IAS
Snapchat has announced a new, third-party brand safety and suitability measurement solution, in partnership with Integral Ad Science (I.A.S.), which will give Snap advertisers more peace of mind as to where their ads are being displayed within the app. Snapchat initially announced its coming partnership with I.A.S. back in March, which will enable brands to [...]read moreSnapchat Launches Brand Safety Verification with IAS
Snapchat’s looking to provide more assurance for advertisers via a new partnership with Integral Ad Science (IAS), which will see Snap work with IAS on a new brand safety reporting solution that’ll provide detailed insight into ad placement in the app. Though based on IAS’ initial assessment, it does seem like its safety thresholds may [...]read moreSnap Announces Expanded Brand Safety Partnership With IAS
Snapchat’s looking to provide more assurance for advertisers via a new partnership with Integral Ad Science (IAS), which will see Snap work with IAS on a new brand safety reporting solution that’ll provide detailed insight into ad placement in the app. Though based on IAS’ initial assessment, it does seem like its safety thresholds may [...]read moreSnap Announces Expanded Brand Safety Partnership with IAS