How the HubSpot Blog Built a Freelance Writing Program That Actually Makes Great Content

October 8, 2024 mpsingh No Comments Digital Marketing Content, Great, HubSpot, Program, Writing

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When I started working with freelancers, I’d experience a sinking feeling when a first draft hit my inbox. Would this piece be any good? Or, would I be rewriting an entire article myself to get something usable?

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The HubSpot Blog’s 2024 Instagram Marketing Report [Data from 600+ Instagram Marketers]

September 4, 2024 mpsingh No Comments Digital Marketing Data, HubSpot, Instagram, Marketers, Marketing, report

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Sometimes, it feels like Instagram looks different every time I open the app—IGVT is long gone, and Reels and Shopping tools are now front and center.

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How to Set (Crushable) Marketing Goals, According to HubSpot Pros

August 30, 2024 mpsingh No Comments Digital Marketing goals, HubSpot, Marketing, Pros, set

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Hey, marketers. Raise your hand if you’ve been personally victimized by big, lofty marketing goals with little to no resources to execute them.

marketing teams reaching ambitious but attainable goals represented by a magical bullhorn and bullseye on a target

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Hacking HubSpot Chat to Improve the Customer Experience

July 31, 2024 mpsingh No Comments Digital Marketing chat, Customer, Experience, HubSpot, improve

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We integrated AI into our website chat and our KPIs flew off the charts. Here’s exactly how we did it and what we learned along the way. [...]

How The HubSpot Blog Is Combatting SERP Volatility

July 15, 2024 mpsingh No Comments Digital Marketing HubSpot

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The headlines tell us SEO is dead. The podcast bros tell us AI will make blogs obsolete. Google tells us, “It’s Tuesday, so there’s another algorithm update, suckers.” [...]

The Best Fonts for Your Resume in 2024, According to HubSpot Recruiters

April 24, 2024 mpsingh No Comments Digital Marketing HubSpot

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Besides your content, using one of the best fonts for resumes may help you get a recruiter’s attention. Studies have shown recruiters typically scan a resume for six to thirty seconds before deciding if an applicant is fit for a role.

Job applicant uses best font for resume to help stand out from other candidates

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47 B2B Marketing Stats to Know This Year [+HubSpot Data]

April 5, 2024 mpsingh No Comments Digital Marketing Data, HubSpot, Marketing, Year

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Remember the story about Plato’s cave? Here’s a refresher. One group of people lives in a cave only sees shadows; the philosopher who escapes can see things for what they are.

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As deal rumors fly, Alphabet and HubSpot would be a strange pairing

April 5, 2024 mpsingh No Comments Technology deal, HubSpot, rumors

Reuters reported on Thursday that Google’s parent company, Alphabet, is exploring the possibility of buying Boston-based HubSpot, a CRM and marketing automation company with a market cap of over $33 billion – a number that has been climbing on those reports. If such a deal were to happen, the cost would likely be pretty substantial, [...]read moreAs deal rumors fly, Alphabet and HubSpot would be a strange pairing

How Primary Colors Help HubSpot Build a CRM That Customers Love

April 4, 2024 mpsingh No Comments Digital Marketing customers, HubSpot, Love

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At HubSpot, customer experience comes first. Always.

Primary color swatches help HubSpotters building a CRM product on their computers.

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How HubSpot Helps Users Prepare for Google’s Core Web Vitals

April 3, 2024 mpsingh No Comments Digital Marketing Core, Googles, helps, HubSpot, Prepare, users, Web

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It's no secret that poor user experience (UX) isn’t going to keep your customers and target audience coming back to your website. Poor UX also negatively impacts your ability to rank on Google's search engine results page (SERP).

How HubSpot Helps Users Prepare for Google's Core Web Vitals

To ensure your website has delightful UX for your visitors as well as one that meets Google's standards for ranking, you'll want to focus on Core Web Vitals.

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