Designing an Event Marketing Budget? Here’s What Experts Recommend

October 18, 2024 mpsingh 1 Comment Digital Marketing event, experts, Heres, Marketing

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The year I turned 30, I started a new job. The role was a management position and carried strategic responsibility for marketing, communications and PR — all things I was excited about.

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12 Experts Share Their Tips

September 24, 2024 mpsingh No Comments Digital Marketing experts, share, tips

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Here’s a real story. Upon writing this piece, I tried to set up a PPC campaign on a whim with no plan or clue (practicing on my friend’s small business—oops). I just set the budget and let it run. Was it good? I’ll leave it up to you.

woman calculates and manages a ppc budget

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The Ultimate Guide to RFPs — All The Tips I Learned From Experts

September 19, 2024 mpsingh No Comments Digital Marketing experts, Guide, learned, tips, Ultimate

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This is the guide for you if you’re creating a request for a proposal (RFP) for the first time or if you want to improve your RFP process.

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Why You Shouldn’t Buy Instagram Followers (& What Experts Say to Do Instead)

September 19, 2024 mpsingh No Comments Digital Marketing experts, Instagram

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You might know your Instagram content is good, but imagine how much better it will seem if it looks like 10,000 people agree. [...]

How to Get Yours Greenlit, According to Marketing Experts & Data

September 10, 2024 mpsingh No Comments Digital Marketing Data, experts, Marketing

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Securing approval for a marketing budget is often tough, especially in times of economic uncertainty.

marketers getting marketing budget approval

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How to Launch a Product, According to Experts

September 2, 2024 mpsingh No Comments Digital Marketing experts, Launch, product

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Like a tree falling in the woods, if you plan a product launch without spreading the word — will anyone use it? Will anyone even want it?

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HR Trailblazers: Employee Onboarding Tech Experts

August 31, 2024 mpsingh No Comments Education Employee, experts, Onboarding, tech

Pioneers Who Help Organizations Onboard With Ease Welcoming your new hires to the team and ensuring they have all the support they need is no small feat, especially when remote or hybrid work models are thrown into the mix. There’s also the matter of tackling the administrative side of things, such as making certain that [...]read moreHR Trailblazers: Employee Onboarding Tech Experts

Possible US seaport strike could back up goods for months, shipping experts say

August 15, 2024 mpsingh No Comments Beauty experts, months

By Reuters Published Aug 14, 2024 A potential strike at U.S. seaports on the East Coast and Gulf of Mexico could back up cargo there for weeks or even months, shipping experts said on Wednesday. Retailers like Walmart and other importers have been rushing goods in ahead of the Sept. 30 expiration of the union [...]read morePossible US seaport strike could back up goods for months, shipping experts say

How to Write Content that Generative AI Search Engines Will Cite, According to Experts

July 31, 2024 mpsingh No Comments Digital Marketing Content, experts, generative, Search, Write

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There’s no doubt that in the last few months, you’ve run into Google’s new AI search tool. Often, the tool provides a helpful summary (though sometimes it’s laughably wrong).

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Secure Relationships: Dr. Stan Tatkin on Becoming Experts in Love

July 19, 2024 mpsingh No Comments Relationships experts, Love, relationships

In a recent interview, I had the pleasure of speaking with Dr. Stan Tatkin, the developer of the Psychobiological Approach to Couple Therapy (PACT) and best-selling author of “In Each Other’s Care” and the newly released second edition of “Wired for Love.” Dr. Tatkin brings profound insights into creating secure functioning relationships, emphasizing the importance [...]read moreSecure Relationships: Dr. Stan Tatkin on Becoming Experts in Love