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Tag: Expert

The Pros, Cons and What it Means for Designers [+ Expert Insight]

October 17, 2024 No Comments Digital Marketing , , , ,

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Several months ago, I tested several AI logo generators and documented my experience. Then my friend Michael Randall, a graphic designer, read the post, and I‘ll just say he wasn’t thrilled about it.
A hand with a pencil draws a rocket ship on a computer, representing AI in graphic design

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How to Create a Complete Marketing Strategy in 2025 [Data + Expert Tips]

October 10, 2024 No Comments Digital Marketing , , , , , ,

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We marketers know that creating a marketing strategy is essential to effectively nurture our customers, improve our business’s bottom line, and increase the ROI of our efforts.
Marketing strategy graphic with a woman with a bullhorn and chess pieces for strategy.

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How to Advertise on LinkedIn (+ Research, Expert Tips)

October 7, 2024 No Comments Digital Marketing , , ,

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I love LinkedIn. It’s one of the best tools for my B2B business. Truly, I think everyone working in the B2B world should be on there.

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How Cutting Distribution Boosted Our YouTube Views by 420% [Expert Interview]

September 25, 2024 No Comments Digital Marketing , ,

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When I first heard how HubSpot’s YouTube team bumped one channel’s views up by over 400%, I begged for permission to share the story. (I’m not above debasing myself on your behalf.)
Newsletter reader watches YouTube video on her smartphone while lying on a couch

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How to Start a Podcast on Spotify for Free [+ Expert Insight]

September 24, 2024 No Comments Digital Marketing , , , , ,

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I’ve got good news for you: Spotify is the go-to destination for podcasts, commanding 35.8% of all listeners and over 40 million monthly listeners in the U.S. alone.
how to put a podcast on spotify

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The Two Best Methods for Market Sizing Your Business, Plus Expert Tips

September 20, 2024 No Comments Digital Marketing , ,

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When considering a new venture, you must understand: “What is market size?” More specifically, you need to know your venture’s potential market size. But “Why?” I hear you ask.
Market sizing graphic with investor shaking hands, lightbulb for ideas, and money for investment.

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Challenges Faced By Native & Indigenous Entrepreneurs [Data + Expert Tips]

September 12, 2024 No Comments Digital Marketing , , ,

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Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side hustles, and how their stories can inspire and inform your own success.
challenges faced by native and indigenous entrepreneurs

For many Native entrepreneurs, it’s not active discrimination that proves the biggest issue in getting a business off the ground. In fact, per a recent Breaking the Blueprint HubSpot Blog survey, many Natives don’t feel like their heritage figures one way or the other into their entrepreneurship challenges.

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How to Promote a Travel Agency on Social Media? [Expert Insights]

September 5, 2024 No Comments Social media marketing , , , ,

Are you on social media? Of course, you are. But are you harnessing its power to promote your travel agency on social media? Maybe not—and here’s why that matters! We live in a world where 72% of potential travelers use social media to research and plan their vacations before they even pack a bag, which [...]read moreHow to Promote a Travel Agency on Social Media? [Expert Insights]

The State of Generative AI & How It Will Revolutionize Marketing [New Data + Expert Insights]

September 5, 2024 No Comments Digital Marketing , , , , ,

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A writer at heart, Meghan Keaney Anderson has centered her career around content creation. So, when pivoting her career into the world of generative AI, which could supposedly replace writers, she received one resounding question from peers: Why?

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How to Grow Your TikTok Following [Expert Insights + Data]

September 4, 2024 No Comments Digital Marketing , , , ,

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Growing a following on TikTok can feel daunting. Trust me, I know. I first created a TikTok to promote my YouTube channel, blog, and podcast back in 2022. Though I managed to gain over a thousand followers in just a few days, that was a few years ago.
A marketer smiles at her smartphone as her TikTok gains more followers

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