If you’ve used Dynamic Creative to dynamically create multiple versions of your ads, you understand the basic concept of Flexible Ad Format. They function very similarly, with some minor differences. Let’s take a closer look at what Flexible Ad Format is and how you might use it. Consider this your guide to what is becoming [...]read moreA Guide to Flexible Ad Format
Dynamic Creative was first rolled out in 2017. And yet, you can make an argument that it’s a feature that has never been more relevant. The landscape has changed. Best practices are evolving. While testing in years past often focused on differences in the ad setAn ad set is a Facebook ads grouping where settings [...]read moreA Guide to Dynamic Creative in Meta Ads Manager
Creative testing with Meta advertising is an inexact science. It seems every advertiser has their own approach. Some will swear it’s the “right way,” but the best option for you is more nuanced. It depends on the situation, what you care about, and what you’re trying to accomplish. In this post, we’ll cover four ways [...]read more4 Ways to Approach Creative Testing with Meta Advertising