X is looking to enhance its appeal to advertisers ahead of the Olympics, by highlighting the popularity of sports discussions in the app. As per X: “Over the weekend of July 13-14 2024, the sports world was buzzing as several major international tournaments crowned their champions. And when the sports world is buzzing, so is [...]read moreX Highlights Rising Sports Discussion in the App Ahead of the Olympics
X has got a new product designed to help advertisers tap into trending events, with its “Trend Genius” ads utilizing AI to boost promotions at conversation peaks. Using X’s advancing AI systems, Trend Genius ads are able to detect rising topics of discussion, and align ad placement with brand-relevant mentions. As explained by X: “Trend [...]read moreX Launches ‘Trend Genius’ Ads to Help Brands Tap into Trending Discussion
Substack is launching the ability for writers to paywall their entire Chat or specific threads to paid or founding members only, the company announced on Wednesday. The rollout of the new feature comes 18 months after Substack launched Chat as a way for writers to communicate directly with their loyal readers. The company believes paywalled [...]read moreSubstack now lets writers paywall their ‘Chat’ discussion spaces