Tag: customers

How to Create a Multilingual Content Strategy That Attracts and Converts More Customers

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Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better.
Multilingual content strategy graphic with flag icons, a mouth speaking, a laptop, and creator Sonia Thompson

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How to Build a Plan Creators & Customers Will Love [+ Templates]

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Everyone can have influence, but not everyone can be an influencer. And I say this as someone who has participated in several influencer campaigns but would never claim the label. [...]

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The 10 Things That Matter Most to Your Customers [Infographic]

Are you looking for ways to attract and retain more customers? Want to understand what they look for in a business like yours? The team from Trans Cosmos share 10 things that matter most to your customers in this infographic. Here’s a quick summary: Competitive prices Great customer service Fast problem solving Listen and appreciates Friendly [...]read moreThe 10 Things That Matter Most to Your Customers [Infographic]

VICs, crucial customers still misunderstood by labels

“I received special treatment in my reference boutique, but abroad I had to queue to get into the shop.” “In eight months, I haven’t received an email from a label I’ve spent a lot of money with, so I won’t be going there again.” These comments, collected from Very Important Clients (VICs) as part of [...]read moreVICs, crucial customers still misunderstood by labels

Meta Provides AI Options to Help Brands Engage with Customers via DM

Meta’s announced some new A.I.-based advertising options for Messenger, which it hopes will help brands tap into the rising use of private messages, as opposed to social platform posting, in order to boost active engagement. First off, Meta’s testing out a new A.I. Q and A feature, based on the most popular questions that businesses [...]read moreMeta Provides AI Options to Help Brands Engage with Customers via DM

A Proven Framework for Converting Strangers Into Customers

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One of my favorite Super Bowl commercials is 2020’s Boston-set “smaht pahk” ad, which heralded Hyundai’s self-parking feature.
A woman looks at her phone, and a hand reaches out of a laptop for a handshake.

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Warby Parker Q1 sales surge on increased customers, average order

Warby Parker Inc. announced on Thursday revenue surged 16.3% to $200 million, on the back of an increase in average revenue per customer and active customers. Warby Parker The New York-based eyewear maker said average revenues per customer increased 9.6% to $296, while active customers increased 3.2% to 2.36 million. As a result of the increasing [...]read moreWarby Parker Q1 sales surge on increased customers, average order

Do You Need to Exclude Existing Customers?

This clarifies things… There was something about Advantage+ Shopping audience segments that’s been bothering me. The Question You’re supposed to use custom audiences to define your Engaged AudienceThis is the group of people who can potentially see your ads. You help influence this by adjusting age, gender, location, detailed targeting (interests and behaviors), custom audiences, [...]read moreDo You Need to Exclude Existing Customers?

16 Great Examples of Welcome Emails for New Customers [Templates]

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Welcome emails can arguably be one of the most powerful tools for setting an incredible first impression for pre-email customers. Nevertheless, the process of creating a persuasive welcome email is not always smooth.
welcome email

Good welcome email examples can serve as the inspiration to make an amazing first impression.

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ChatGPT’s AI ‘memory’ can remember the preferences of paying customers

Illustration: The Verge OpenAI announced the Memory feature that allows ChatGPT to store queries, prompts, and other customizations more permanently in February. At the time, it was only available to a “small portion” of users, but now it’s available for ChatGPT Plus paying subscribers outside of Europe or Korea. ChatGPT’s Memory works in two ways [...]read moreChatGPT’s AI ‘memory’ can remember the preferences of paying customers