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Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. It’s the age of AI, and our job as marketers is to keep up. My team at Foundation Marketing recently conducted an AI Marketing study surveying hundreds of marketers, and more than 84% of [...]read moreHow to Use AI For a More Effective Social Media Strategy, According to Ross Simmonds (Creator Remixes 2024)
Are you creating content? Wondering how AI can help? In this article, we explore how AI can help creators improve their content creation process. Why Content Creators and Marketers Should Pay Attention to AI Many content creators and marketers are worried that artificial intelligence (AI) might replace them. However, AI is currently here to assist [...]read moreUsing AI to Be a Better Content Creator
Instagram’s adding another way to help creators establish partnerships with brands, this time via a new “Creator Insights” display on their profile, which provides a snapshot of their account performance over the last 30 days. As you can see in this example, posted by Becca Alves (and shared by Lia Haberman), now, selected creators have [...]read moreInstagram Tests Creator Insights Profile Performance Overview for Brands
Instagram’s adding another way to help creators establish partnerships with brands, this time via a new “Creator Insights” display on their profile, which provides a snapshot of their account performance over the last 30 days. As you can see in this example, posted by Becca Alves (and shared by Lia Haberman), now, selected creators have [...]read moreInstagram Tests New ‘Creator Insights’ Profile Performance Overview for Brands
What are the key factors driving post reach on Instagram? Do you need to post Shorts to gain any traction in the app? What’s Instagram’s current focus in amplifying certain types of posts and creators in the app? Instagram chief Adam Mosseri has provided insight into each of these elements in a new interview with [...]read moreInstagram Chief Shares Insights Into Its Algorithms, Creator Monetization and More
What are the key factors driving post reach on Instagram? Do you need to post Shorts to gain any traction in the app? What’s Instagram’s current focus in amplifying certain types of posts and creators in the app? Instagram chief Adam Mosseri has provided insight into each of these elements in a new interview with [...]read moreInstagram Chief Shares Insights Into its Algorithms, Creator Monetization, and More
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Quick riddle for you: What do you have in common with podcast hosts, YouTube sensations, TikTok stars, and Instagram influencers? Stumped? Okay, okay. I'll tell you the answer.
Instagram is once again expanding access to its creator marketplace, where brands can search for creators who can help them amplify their messaging to the right audiences in the app. As you can see in this screenshot, Instagram’s creator marketplace enables brands to search for creator collaborators based on a range of elements, including audience [...]read moreInstagram Expands Access to Creator Marketplace