While some factors are outside of your control, there are six ways you can drive up the CPM… Limiting Your Audience The first three are related to times when you make decisions that limit your audience pool. 1. Using original audiences instead of Advantage+ Audience. 2. Restricting your audience by age range or gender. You [...]read more6 Ways You Can Drive Up Your CPM
When you’re not getting good results, it’s easy to blame all of the wrong things. But, sometimes it’s your CPM. Example I’ve been running an ad for a Beginner advertiser lead magnet for a few months now. It performed well, but I switched to promote my Cornerstone Tips offer. After spending a few hundred dollars, [...]read moreExample: How CPM Impacted My Results
CPM (Cost Per 1,000 Impressions) may be the most impactful and frustratingly erratic metric when it comes to your Meta ads performance. How much it costs to reach people can override the greatness — or terribleness — of your ads. Some of the choices you make will contribute to CPM in a positive or negative [...]read moreMeta Ads Performance and the Impact of CPM