Ariel Kaye built a brand that’s outlasted the DTC Boom

It’s no surprise that after ten years, Parachute, the home lifestyle brand, stands as the dust settles from the direct-to-consumer boom. Founded by Ariel Kaye in 2012, Parachute has developed a loyal customer base because of its high-quality bedding, towels, and robes. The company is currently expanding into different categories, such as furniture and baby [...]read moreAriel Kaye built a brand that’s outlasted the DTC Boom