Meta’s added another way for developers to integrate Threads into their own websites, with a new “Web Intents” element of the Threads API, that will enable direct engagement with Threads from a third party site. Web Intents facilitates direct connection with the app from an external site, so that you can make it easier for [...]read moreMeta Adds More Elements to the Threads API to Drive Engagement
Will this spark the beginning of a new explosion in Threads posts? Today, Meta has announced that the Threads A.P.I. is now available to all developers, which will enable creators and publishers to schedule posts, manage replies, and more via third party apps. As per Meta: “People can now publish posts via the A.P.I., fetch [...]read moreThreads Launches API to Facilitate Broader Posting and Analytics Options
Property management software provider HappyCo has unveiled a collection of APIs available to customers to further customize their installation. At Inman Connect Las Vegas, July 30-Aug. 1, 2024, the noise and misinformation will be banished, all your big questions will be answered, and new business opportunities will be revealed. Join us. Property management software provider [...]read moreHappyCo Expands Property Management Offerings With API Library
Reddit continues to expand its business relationships, with a view to maximizing its revenue opportunities, this time through a new Ads API partnership with customer experience management platform Sprinklr. Sprinklr becomes Reddit’s first advertising API partner, while it’ll also integrate Reddit’s Data API, providing new ways to create more effective Reddit campaigns via Sprinklr’s platform. [...]read moreReddit Announces First Ads API Partner in Sprinklr
Meta Offline Conversions API is going away, but not just yet… Last year, Meta announced that the Offline Conversions API would be deprecated during the third quarter of 2024. In other words, very soon. The Change Well, either Meta or advertisers must not be ready for that change because the date is moving. From Meta: [...]read moreOffline Conversions API Deprecation Delayed
Here’s a real-life example of the benefit of setting up Conversions API… Events Overview If you go to the Overview tab of your Events Manager, Meta will highlight this in the Status column. If you see a squiggly chart graphic, hover over it. You’ll get a message like this: “In the last 7 days, you [...]read moreIncrease Conversions by 10% or More with the API
When should you use the offline Conversions API? First, let’s back up. The Conversions API allows businesses to send first-party conversion events to Meta. This helps improve attributionAttribution is how Meta gives credit to an ad for a conversion. Your Attribution Setting determines how your ad will be delivered and the reporting attribution window. The [...]read moreWhen to Use Offline Conversions API
WSO2, a company that provides API management and identity and access management (IAM) services for enterprises, has been acquired by Swedish investment giant EQT. Terms of the deal were not disclosed, but TechCrunch has learned via sources that the deal values WSO2 at “more than” $600 million, with EQT attaining a “significant majority” stake for [...]read moreEQT snaps up API and identity management software company WSO2 for more than $600M
In 2017, Jyoti Bansal co-founded San Francisco-based security company Traceable alongside Sanjay Nagaraj, a former investor. With Traceable, Bansal — who previously co-launched app performance management startup AppDynamics, acquired by Cisco in 2017 — sought to build a platform to protect customers’ APIs from cyberattacks. Attacks on APIs — the sets of protocols that establish [...]read moreCitigroup’s VC arm invests in API security startup Traceable
Open banking may be a global trend, but implementation is fragmented. The fintech startups doing the legwork to make it a reality in smaller markets could become M&A targets for incumbents like Visa. One of these is Y Combinator alum Fintoc, a B2B fintech startup that has raised a $7 million Series A round of [...]read moreChilean instant payments API startup Fintoc raises $7 million to turn Mexico into its main market