Advantage+ Placements Archives

Meta Ads Performance and the Impact of CPM

CPM (Cost Per 1,000 Impressions) may be the most impactful and frustratingly erratic metric when it comes to your Meta ads performance. How much it costs to reach people can override the greatness — or terribleness — of your ads. Some of the choices you make will contribute to CPM in a positive or negative [...]read more

Common Advertising Mistakes Related to Placement Selection

February 29, 2024 mpsingh No Comments Social media marketing Ads Optimization, Advantage+ Placements, Advertising, common, Meta Ads How To, Meta Advertising, Mistakes, Placement, Placements, Related, Selection

Some advertising mistakes are made due to inaction. Others are made as a result of overthinking and unnecessary tinkering. Both apply to mistakes related to placementA placement is a location where your ad is shown. Examples include Facebook’s mobile Feed, Messenger, Instagram feed, Audience Network, right-hand column, and more. More selection. Today’s post continues a [...]read moreCommon Advertising Mistakes Related to Placement Selection