We’re entering a new era of ads optimization driven by broad targetingIn most cases, mention of Broad Targeting refers to the removal of all potential targeting filters: No custom audiences, lookalike audiences, or detailed targeting. Instead, rely only on location and letting the algorithm do the work. More and automation. While this has long-term potential [...]read moreHow Meta Could Improve Ads Optimization
The path to successful Meta ads campaignsThe campaign is the foundation of your Facebook ad. This is where you’ll set an advertising objective, which defines what you want your ad to achieve. More isn’t always a clear one. And if you struggle to get good results, it’s often because you’re tripped up by a common [...]read moreCommon Ad Set Optimization Mistakes Advertisers Make
Some advertising mistakes are made due to inaction. Others are made as a result of overthinking and unnecessary tinkering. Both apply to mistakes related to placementA placement is a location where your ad is shown. Examples include Facebook’s mobile Feed, Messenger, Instagram feed, Audience Network, right-hand column, and more. More selection. Today’s post continues a [...]read moreCommon Advertising Mistakes Related to Placement Selection
I contend that the most underrated action you take when creating a Meta ads campaign is selecting your performance goal. Too many advertisers take it for granted or simply don’t realize the impact it has on ad delivery. In this day of audience expansion and broad targeting, the performance goal is more important than ever [...]read more21 Performance Goals: A Guide to Meta Ads Optimization for Delivery