Ad Metrics Archives

Meta Ads Performance and the Impact of CPM

May 28, 2024 mpsingh No Comments Social media marketing Ad Metrics, Ads, Advantage Audience, Advantage+ Placements, CPM, Impact, Meta, Meta Ads How To, Meta Advertising, performance

CPM (Cost Per 1,000 Impressions) may be the most impactful and frustratingly erratic metric when it comes to your Meta ads performance. How much it costs to reach people can override the greatness — or terribleness — of your ads. Some of the choices you make will contribute to CPM in a positive or negative [...]read moreMeta Ads Performance and the Impact of CPM