JD Sports announced on Thursday that it has completed its acquisition of the 40% minority stake in Marketing Investment Group SA (MIG) and is now the 100% sole owner.

It had originally acquired a 60% stake in MIG in 2021 and the completion came after it received a decision from the European Commission declaring the transaction compatible with the internal market.

As a result of taking full control of MIG, JD said it has both “simplified further its European operations and created the opportunity to accelerate the rollout of the JD brand in Central and Eastern Europe”.

In the financial year to January 2023, MIG generated revenues of around £270 million. And by the end of last year, it operated 403 stores across 13 countries, including 23 JD stores.

JD Sports has been a major acquirer of international business in recent years and that has included buying full control businesses in which it had smaller stakes.

For instance, last year it acquired the almost-50% stake in Iberian Sports Retail Group (ISRG) that it didn’t already own, in a cash deal worth €500.1 million (£432.41m).