Westfield London welcomes Bath & Body Works capital debut, Dan John and Subdued to join mall’s line-up
It’s turning out to be a busy spring for Westfield London with news that the Shepherd’s Bush giant mall has bolstered its beauty offer with a big new signing, alongside expansion and new stores across key fashion and footwear brands.
First the new retail addition in the beauty space is the first standalone Bath & Body Works store in London. The 2,357 sq ft store will be home to the brand’s premium range of lifestyle care products and home fragrance.
Opening this month directly opposite Sephora, mall owner/operator Unibail-Rodamco-Westfield (URW) said its arrival “builds on a host of successful store openings and expansions over the last year, which include Sephora’s first UK store, Space NK, Rituals and PureSeoul”.
Growth also continues in fashion and footwear, as new upsizes “build on a trend of retailers seeking to grow their physical store presence in the right locations”, URW noted.
These include Uniqlo, which is currently undergoing works to expand its existing store, and Europe’s largest shoe retailer, Deichmann, which is upsizing from 5,108 sq ft to 7,389 sq ft and will be situated in the West Mall.
Adding to this, men’s fashion brand Dan John (2,516 sq ft) and women’s fashion retailer Subdued (1,474S sq ft) will open this spring, and in 2025, two new flagship Sports Direct stores featuring innovative customer experiences will arrive at both its London malls.
Kate Orwin, Leasing Director UK at URW, said: “We’ve experienced a strong year so far in leasing at Westfield London, with increasing demand for upsizing and new store space as brands look to expand in strategic locations.
“This momentum builds upon the success of 2023, during which we welcomed over 80 new store openings across both Westfield centres. We anticipate further growth in the beauty… [sector] throughout this year, as we continue in our commitment to creating best in class destinations and exceptional customer experiences.”
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