Anna Middleton @londonhygienist: At home whitening
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When dentists and dental professionals come out with their own brand of whitening products makes it hard to have a united professional opinion – it’s difficult to say that you shouldn’t use at home whitening products or that they aren’t effective if another professional is advertising them or even has their own products.
Hi smile do have a dental professional range but it’s confusing because that range has to come on prescription.
As well with these cheap treatments we know they don’t work because they add such a small amount of hydrogen peroxide – or even none at all – so if a consumer buys it and tries it at home and doesn’t get the results that they want then it’s money wasted. At such a cheap price point though people might just think “oh it’s only a few pounds I don’t mind if it doesn’t work” and then try a different one.
I think as a profession we need to work on making professional whitening more affordable, the mark-up on whitening can be huge. If we can make whitening more affordable then people might be less enticed by at home fixes or beauticians offering cheap treatment.
With these cheap treatments we know they don’t work because they add such a small amount of hydrogen peroxide – or even none at all – so if a consumer buys it and tries it at home and doesn’t get the results that they want then it’s money wasted.