If you’re a guy looking for a new signature scent for yourself or shopping for the perfect gift for someone else, you’ve come to the right place. There’s never been a better time to be in the market for a new fragrance; there are options for every style and taste, ranging from polished gent to earthy vibes. Cologne can be a daily sensorial indulgence or reserved for special occasions. It’s up to you. Nothing triggers memories quite like scent, so be remembered well.

While you can wear any style you choose, men’s fragrances tend to be heavier on woody, green notes; patchouli; leather; and even notes of whiskey or rum. We searched high and low (price ranges, that is) to find the best colognes for spring 2024. Fragrance can be transportive — shake off the winter season with a bright new scent and you’ll be mentally halfway to Margaritaville in no time.

Scroll down to see some highly rated newcomers and old favorites from Le Labo, Maison Francis Kurkdjian, Bond No. 9 New York and more that elevate your scent game.

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