Tag: WGSN

Lisa White of WGSN says we mustn’t hide behind the argument that “sustainability is expensive”

Translated by Nicola Mira Published Jul 9, 2024 Lisa White, head of strategic forecasting at trend-monitoring firm WGSN, recently presented in Paris a long-term study on the market transformations expected in 2026. Speaking to FashionNetwork.com, White has talked about fashion’s two-tier evolution, the role of innovation, and the growing importance of materials in long-term trends. [...]read moreLisa White of WGSN says we mustn’t hide behind the argument that “sustainability is expensive”

The future of fashion as seen by the WGSN forecaster

WGSN predicts that 2026 will be a year of disruption and questioning for consumers, who are increasingly in tune with technology, but who also aspire to a return to craftsmanship and a more reasoned industry. FashionNetwork.com has taken a look at several of the changes anticipated for the fashion market by the consumer trends forecaster. [...]read moreThe future of fashion as seen by the WGSN forecaster