Boohoo US strategy change widens offer via UK-based fulfilment

Published September 11, 2024 Now this is interesting. Boohoo Group is reversing the widely adopted strategy of increasingly localising distribution services and will now be serving the US market from its high-tech UK hub. Boohoo On Wednesday, the company announced changes to its operations in the US market “as it seeks to broaden its product [...]read moreBoohoo US strategy change widens offer via UK-based fulfilment