Tag: trend

E.l.f. Gets in on ‘Hot Girl Walk’ TikTok Trend in Time for Olympics

E.l.f. is the first official beauty partner of Hot Girl Walk, a fitness organization which encourages movement among women, according to information shared with sister publication Marketing Dive. To mark the partnership, the cosmetics company released a two-minute video meant to parody the look and feel of televised sports competitions. Olympian Gabby Douglas and actor [...]read moreE.l.f. Gets in on ‘Hot Girl Walk’ TikTok Trend in Time for Olympics

Adidas sees soccer trend lasting into 2025

By Reuters Published Jul 31, 2024 Adidas expects soccer’s increasing appeal among consumers globally to be a trend that lasts into 2025, after sales of its jerseys in connection to this year’s soccer tournaments surpassed its expectations. Sportswear brands like Adidas, Puma and their U.S. rival Nike are betting on more consumers engaging with sports [...]read moreAdidas sees soccer trend lasting into 2025

X Launches Trend Genius Ads

X has got a new product designed to help advertisers tap into trending events, with its “Trend Genius” ads utilizing AI to boost promotions at conversation peaks. Using X’s advancing AI systems, Trend Genius ads are able to detect rising topics of discussion, and align ad placement with brand-relevant mentions. As explained by X: “Trend [...]read moreX Launches Trend Genius Ads

X Launches ‘Trend Genius’ Ads to Help Brands Tap into Trending Discussion

X has got a new product designed to help advertisers tap into trending events, with its “Trend Genius” ads utilizing AI to boost promotions at conversation peaks. Using X’s advancing AI systems, Trend Genius ads are able to detect rising topics of discussion, and align ad placement with brand-relevant mentions. As explained by X: “Trend [...]read moreX Launches ‘Trend Genius’ Ads to Help Brands Tap into Trending Discussion

Shein works with NTX on AI insights to drive faster trend reaction

Shein’s still-not-confirmed London IPO isn’t the only big news story around the e-tailer at the moment. It’s also tapping into one of the year’s (make that the decade’s) hottest trends with an AI-focused link-up. Shein It’s to use artificial intelligence (AI) to accelerate its already fast-to-market product launches and fulfilment capabilities with the help of [...]read moreShein works with NTX on AI insights to drive faster trend reaction

This Newsletter Growth Trend Is Straight from Wall Street

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Hollywood Gossip Up, Referral Traffic Down as Per Facebook’s Trend Content Report

Meta has published its latest “Widely Viewed Content Report” for Facebook, which shows what Facebook users were engaging with in Q4 2023. The report, which Meta first published in August 2021, is designed to dispel the notion that Facebook’s algorithms favor divisive, argumentative, political content, by providing more context around what Facebook users actually see [...]read moreHollywood Gossip Up, Referral Traffic Down as Per Facebook’s Trend Content Report

Mortgage rates trend down as the labor market loosens

Mortgage rates kept sliding toward 7% as HousingWire’s Mortgage Rates Center showed the average 30-year fixed rate for conforming loans at 7.25% on Tuesday, below the rate of 7.34% one week ago. At the same time one year ago, the average 30-year conforming rate was 6.8%. Meanwhile, the 15-year conforming fixed rate averaged 6.77% on [...]read moreMortgage rates trend down as the labor market loosens

This trend is getting hot! Adventurous American ballooning experiences

  A symbol of adventure, imagination, and love, hot air balloons have been traveling our skies since 1783 when the Montgolfier brothers designed the first documented paper and silk balloon which flew over Paris on November, 21st 1783 manned by Francois Pilatrê de Rozier and Francois Laurent, Marquis of Arlanders. And although hot air ballooning [...]read moreThis trend is getting hot! Adventurous American ballooning experiences

Mortgage rates continue to trend down ahead of inflation report 

As the U.S. reaches its peak homebuying season, mortgage rates continue to ease week over week. HousingWire’s Mortgage Rates Center showed the average 30-year fixed rate for conforming loans at 7.45% on Tuesday, below the rate of 7.51% one week ago. At the same time one year ago, the average rate was 6.54%. The 15-year [...]read moreMortgage rates continue to trend down ahead of inflation report