E.l.f. Gets in on ‘Hot Girl Walk’ TikTok Trend in Time for Olympics
E.l.f. is the first official beauty partner of Hot Girl Walk, a fitness organization which encourages movement among women, according to information shared with sister publication Marketing Dive. To mark the partnership, the cosmetics company released a two-minute video meant to parody the look and feel of televised sports competitions. Olympian Gabby Douglas and actor [...]read moreE.l.f. Gets in on ‘Hot Girl Walk’ TikTok Trend in Time for Olympics