24+ Every Business Should Be Tracking
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Over the last decade, I’ve helped set and track marketing goals for B2B businesses of all kinds — And I’ve come to think of them more as destinations. [...]read more
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As part of its renewed focus on the North American market, and maximizing opportunities for ad partners in the region, Snapchat has today announced a new partnership with media measurement company VideoAmp, which will provide agency partners with expanded reach planning and measurement tools to assist their clients. VideoAmp provides in-depth, cross-platform tracking data to [...]read moreSnap Partners With VideoAmp for Improved Campaign Tracking
As part of its renewed focus on the North American market, and maximizing opportunities for ad partners in the region, Snapchat has today announced a new partnership with media measurement company VideoAmp, which will provide agency partners with expanded reach planning and measurement tools to assist their clients. VideoAmp provides in-depth, cross-platform tracking data to [...]read moreSnap Partners with VideoAmp for Improved Campaign Tracking
Not sure what challenges and opportunities are coming your way? Coach Darryl Davis provides the numbers to crunch so that you always know what’s going on in your real estate business. At Inman Connect Las Vegas, July 30-Aug. 1, 2024, the noise and misinformation will be banished, all your big questions will be answered, and [...]read more27 Performance Metrics To Start Tracking This Weekend
The eyes aren’t just a window into the soul; tracking saccades can help doctors pick up a range of brain health issues. That’s why French-Belgian medtech startup neuroClues is building accessible, high-speed eye-tracking technology that incorporates AI-driven analysis. It wants to make it easier for healthcare service providers to use eye tracking to support the [...]read moreneuroClues wants to put high speed eye tracking tech in the doctor’s office
Ford (F) reported first quarter results after the bell that beat expectations on Wednesday, with its changing product game plan front and center along with its focus on gas and hybrid offerings. Ford also boosted some guidance metrics, but not its full-year profit outlook. For the quarter, Ford reported revenue of $42.8 billion, beating estimates [...]read moreFord Q1 earnings top expectations, sees full-year profit ‘tracking to high-end’
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How do you know if Facebook is a worthy investment or if you’re getting enough traffic from your recent promotional campaign? The answer: UTM tracking links.
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I was a little skeptical of the $329.95 Sennheiser Momentum Sport earbuds. Other earbuds I’ve tested with heart rate tracking were fiddly. The workout tracking could be well-intentioned but a bit hit-or-miss in practice. So, I was pleasantly surprised that the Momentum Sport buds delivered what was promised — a simple way to view real-time [...]read moreSennheiser Momentum Sport: fitness tracking from the ear
LinkedIn is rolling out a new way to track ad campaign performance, with the addition of dynamic UTM parameters, which will enable marketers to include custom tracking elements in their campaign URLs. Dynamic UTMs, which are already available via many platforms and third party tools, enable simple tracking of the origin of a click. And [...]read moreLinkedIn Adds Dynamic UTM Parameters to Campaign Tracking
LinkedIn is rolling out a new way to track ad campaign performance, with the addition of dynamic UTM parameters, which will enable marketers to include custom tracking elements in their campaign URLs. Dynamic UTMs, which are already available via many platforms and third party tools, enable simple tracking of the origin of a click. And [...]read moreLinkedIn Adds Dynamic UTM Parameters to Campaign Tracking