TikTok could soon have its own, in-stream text-to-video creation tool, with parent company ByteDance launching a new app called “Jimeng AI” in China, which enables users to create short videos via AI, based on written prompts. As you can see in this example, taken from the Jimeng AI website, the platform enables users to create [...]read moreTikTok’s Parent Company Has a New Text-to-Video Generation Tool
While TikTok has become a key platform for entertainment, it’s also increasingly becoming a destination for discovery, with more and more people now turning to app to learn more about products, trends and more. Which could be an important consideration for your marketing efforts. Depending on your target market, TikTok may now be a key [...]read moreTikTok’s Rise as a Discovery Platform [Infographic]
While TikTok has become a key platform for entertainment, it’s also increasingly becoming a destination for discovery, with more and more people now turning to app to learn more about products, trends and more. Which could be an important consideration for your marketing efforts. Depending on your target market, TikTok may now be a key [...]read moreTikTok’s Rise as a Discovery Platform [Infographic]
TikTok’s looking to build more even compulsion into the app, this time via DM streaks, which are activated when users maintain daily messaging interaction. As you can see in this image, posted by app researcher Radu Oncescu, TikTok’s now alerting some users that they’ve activated a DM streak in the app, which also sees a [...]read moreTikTok’s Testing DM Streaks to Prompt More Engagement
Would TikTok still be TikTok if it didn’t have its all-knowing algorithm feeding you more and more of the content that you want to watch every time you log in? That could be a key question of the next stage for the app, as it works to come up with alternatives to remain in operation [...]read moreTikTok’s Exploring a US Only Version of its Feed Algorithm
TikTok’s looking to build more even compulsion into the app, this time via DM streaks, which are activated when users maintain daily messaging interaction. As you can see in this image, posted by app researcher Radu Oncescu, TikTok’s now alerting some users that they’ve activated a DM streak in the app, which also sees a [...]read moreTikTok’s Testing DM Streaks to Prompt More Engagement
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Oh, wow, TikTok’s copying another feature from Instagram, what a surprise. As goes the circle of replication in social media development, it’s TikTok’s turn to take cues from the field, with a new “Collaboration” feature now in the works at the app. As you can see in this screenshot, shared by app researcher Radu Oncescu, [...]read moreTikTok’s Testing a Collaboration Feature for Posts
Oh, wow, TikTok’s copying another feature from Instagram, what a surprise. As goes the circle of replication in social media development, it’s TikTok’s turn to take cues from the field, with a new “Collaboration” feature now in the works at the app. As you can see in this screenshot, shared by app researcher Radu Oncescu, [...]read moreTikTok’s Testing a New Collaboration Feature for Posts
Social media platform TikTok says that a bill banning the app in the U.S. is “unconstitutional” and that it will fight this latest attempt to restrict its use in court. The bill in question, which President Joe Biden signed Wednesday, gives Chinese parent company ByteDance nine months to divest TikTok or face a ban on [...]read moreBreaking down TikTok’s legal arguments around free speech, national security claims