YouTube has expanded the test of its new, AI-powered Jump Ahead option, which enables viewers to skip ahead to the most engaging part of any clip. As you can see in this example, with Jump Ahead, viewers can simply tap on the prompt to get to the next most relevant part of any video. The [...]read moreYouTube Expands Testing of Its AI-Powered Jump Ahead Option
YouTube has expanded the test of its new, AI-powered “Jump Ahead” option, which enables viewers to skip ahead to the most engaging part of any clip. As you can see in this example, with “Jump Ahead”, viewers can simply tap on the prompt to get to the next most relevant part of any video. The [...]read moreYouTube Expands Testing of its AI-Powered ‘Jump Ahead’ Option
Should you use Instant Forms (often referred to as Facebook Lead Ads) or send people to a website form to build your email list? It’s a common question that I get from advertisers, and my answer has long been based on my own assumptions — or simply an instruction to “test it!” I decided to [...]read moreResults: Testing Quality Leads from Instant Forms vs. Website
Land Rover has put it (almost) all out there with the new Range Rover Electric prototype, camouflaging the vehicle in nothing more than a flat black paint job. The testers have begun their global torture testing, drifting the coming Range across Sweden’s frozen lakes in what we’ll guess is Arjeplog, one of the favored spots [...]read moreLand Rover Range Rover Electric prototypes endure winter testing
Creative testing with Meta advertising is an inexact science. It seems every advertiser has their own approach. Some will swear it’s the “right way,” but the best option for you is more nuanced. It depends on the situation, what you care about, and what you’re trying to accomplish. In this post, we’ll cover four ways [...]read more4 Ways to Approach Creative Testing with Meta Advertising
As I wrote recently, generative AI models are increasingly being brought to healthcare settings — in some cases prematurely, perhaps. Early adopters believe that they’ll unlock increased efficiency while revealing insights that’d otherwise be missed. Critics, meanwhile, point out that these models have flaws and biases that could contribute to worse health outcomes. But is [...]read moreHugging Face releases a benchmark for testing generative AI on health tasks
LinkedIn’s trying out a new subscription option, in line with its LinkedIn Premium offering, though this time it’s targeting businesses, with LinkedIn Premium Company Pages. With LinkedIn Premium Company Pages, LinkedIn’s experimenting with a new way for brands to stand out in the app, with a range of dedicated features that will only be available [...]read moreLinkedIn’s Testing a Premium Company Pages Business Subscription Option
LinkedIn’s trying out a new subscription option, in line with its LinkedIn Premium offering, though this time it’s targeting businesses, with “LinkedIn Premium Company Pages”. With LinkedIn Premium Company Pages, LinkedIn’s experimenting with a new way for brands to stand out in the app, with a range of dedicated features that will only be available [...]read moreLinkedIn’s Testing a ‘Premium Company Pages’ Business Subscription Option
TikTok is rolling out its Instagram competitor, TikTok Notes, in select markets. The app is available on the Google Play Store and Apple App Store in Canada and Australia, the company said. The company said on X that it is in the “early stage” of the app’s rollout. TikTok said that the app is “a [...]read moreTikTok starts testing its Instagram competitor TikTok Notes in Canada and Australia
Waymo, the self-driving company under Alphabet, began testing its robotaxis in Atlanta on Tuesday, adding another city to its ever-expanding testing and deployment domain. Over the next few months, Waymo will deploy a handful of cars driven manually by humans to gather mapping data and get familiar with Atlanta’s environment, Sandy Karp, a Waymo spokesperson, [...]read moreWaymo begins robotaxi testing in Atlanta