While some critics are busy forecasting the demise of Snapchat, the platform is booming with the GenZ crowd, adamant about keeping their streaks alive. Even with the unstable balance sheets, Snapchat has managed to keep 406 million daily active users, which is clearly far from being “dead.” Even with the unstable balance sheets, Snapchat has [...]read more40+ Snapchat Statistics for Scaling Your Business in 2024
Snapchat’s updated its Ads Manager platform to simplify the campaign creation process, most notably reducing the steps required to set your campaign objectives. As you can see in this image, Snap’s reduced the amount of available objectives from eleven options to five, by merging similar targeting options to streamline the process. For context, here’s what [...]read moreSnapchat Simplifies Its Ad Campaign Set-up Process
Snapchat’s updated its Ads Manager platform to simplify the campaign creation process, most notably reducing the steps required to set your campaign objectives. As you can see in this image, Snap’s reduced the amount of available objectives from eleven options to five, by merging similar targeting options to streamline the process. For context, here’s what [...]read moreSnapchat Simplifies its Ad Campaign Set-Up Process
If social apps are looking at how they can maximize interest in their add-on subscription offerings, Snapchat is showing them the way. Last week, within Snap’s Q2 performance update, the company reported that its Snapchat+ subscription package is now up to 11 million paying subscribers. Which makes it the most successful of the recent wave [...]read moreSnapchat+ Reaches 11 Million Paying Subscribers
Snapchat has published its latest performance update, showing increases in both users and revenue, as it continues to drive improved performance for its ad business. Though its costs also continue to rise, and there’s no mention in its report of new products, like an advanced version of its Snap Spectacles glasses. But maybe Snap’s just [...]read moreSnapchat Reaches 850 Million Users, Reports Improved Ad Revenue Performance
Is Snapchat “the leading social shopping platform in the U.S.?” Apparently, that’s the finding of a new study conducted by National Research Group, which examined how social media users engage with content related to four commerce categories: apparel, beauty, specialty, and home goods. And based on this, the data shows that Snapchatters are increasingly likely [...]read moreSurvey Shows That Snapchat is a Key Social Shopping Platform
Snapchat continues to develop new ways to connect traditional art and AR, this time via a new initiative, in partnership with The Lincoln Center, which uses Snap’s AR technology to bring the Center’s latest exhibition to life. Called “Ghost Variations”, the new exhibition encourages visitors to download Snap to experience AR activations around the displayed [...]read moreSnapchat Facilitates New AR Art Experience With The Loncoln Center
Snapchat has announced a new, third-party brand safety and suitability measurement solution, in partnership with Integral Ad Science (IAS), which will give Snap advertisers more peace of mind as to where their ads are being displayed within the app. Snapchat initially announced its coming partnership with IAS back in March, which will enable brands to [...]read moreSnapchat Launches Brand Safety Verification With IAS
Snapchat has announced a new, third-party brand safety and suitability measurement solution, in partnership with Integral Ad Science (I.A.S.), which will give Snap advertisers more peace of mind as to where their ads are being displayed within the app. Snapchat initially announced its coming partnership with I.A.S. back in March, which will enable brands to [...]read moreSnapchat Launches Brand Safety Verification with IAS
Snapchat has shared some new data into the power of the platform for movie promotion, with Snap users increasingly likely to watch movies in cinemas, and be influenced by Snap campaigns. The data is based on insights from Samba TV, Kantar, and ticket info from Fandango, which provides some valuable perspective on how Snap can [...]read moreSnapchat Shares Insight Into the Value of the App for Film Promotions