Primark sets out benchmark guidelines for clothing durability
Published October 6, 2024 Primark wants clothes to last longer. So the fashion/lifestyle retail giant has launched a set of “industry-leading” guidelines designed “to set the bar for how retailers can extend the life of their clothing”. Photo, Sandra Halliday It’s called the Primark Durability Framework and the aim is that “our customers will ultimately [...]read morePrimark sets out benchmark guidelines for clothing durability