Tag: rebrands

NAF rebrands initiative designed to boost Black homeownership

Multichannel mortgage lender New American Funding (NAF) announced this week the relaunch of its initiative designed to recruit, educate and expand loan officer understanding around issues faced by borrowers of color as “NAF Black Impact.” This replaces the previous branding, “NAF Dream,” to emphasize a corporate commitment to “taking direct, action-oriented steps to address credit [...]read moreNAF rebrands initiative designed to boost Black homeownership

Amour Vert rebrands to think big

Founded in 2009 by Linda Balti and Christoph Frehsee in San Francisco and backed by Connecticut-based majority investor Emil Capital Partners since 2023, ready-to-wear brand Amour Vert has announced the opening of its sixth brick-and-mortar store in Long Beach. With a strong focus on sustainability, the brand is patiently weaving its network of boutiques in [...]read moreAmour Vert rebrands to think big

Fohm rebrands to Saintly, for a heavenly clean bottom

When it comes to doing business — not startups, that other kind of business, that you have a whole separate room for in your house — we need to talk about wipes. Wet wipes are great for your tush, but awful for the environment. It turns out not everyone is fond of dry wiping, but [...]read moreFohm rebrands to Saintly, for a heavenly clean bottom