What Makes A PPC Campaign Successful? When it comes to the success of a pay-per-click (PPC) campaign, it’s all about finding the right balance of precision, strategy, and creativity. The key to a successful PPC campaign lies in having a clear understanding of your objectives. Whether you want to boost brand awareness, drive traffic to [...]read moreAnalyzing And Optimizing Your PPC Campaign’s Performance
Okay, I know that Elon Musk fans are going to hate me for this, because sharing anything other than praise for Elon and X means that you’re against free speech, and truth, and freedom in general, or whatever the case may be. But the fact is that Elon and Co., deliberately or not, continue to [...]read moreX Continues to Highlight Misleading Stats About its Performance
Crocs Inc. announced on Thursday a 3.6 percent lift in sales to $1.1 billion for the second quarter, on the back on surging direct-to-direct (DTC) sales, especially internationally. Crocs The Colorado-based company said DTC revenues grew 8.9 percent, wholesale revenues contracted 1.3 percent for the the three months ending June 30. By brand, Crocs revenues increased 9.7 [...]read moreCrocs reports another solid performance on strong international, DTC revenues
Snapchat has published its latest performance update, showing increases in both users and revenue, as it continues to drive improved performance for its ad business. Though its costs also continue to rise, and there’s no mention in its report of new products, like an advanced version of its Snap Spectacles glasses. But maybe Snap’s just [...]read moreSnapchat Reaches 850 Million Users, Reports Improved Ad Revenue Performance
Reddit’s taking another step to improve its ad tools, with the acquisition of Memorable AI, which uses AI and machine learnings processes to analyze human reactions, and create more effective ads in line with a broader range of elements. As per the above, Memorable AI uses a range of ad response factors to build its [...]read moreReddit Acquires Memorable AI to Improve Ad Performance
Skechers announced on Thursday another record-breaking second quarter with sales up 7.2% to $2.16 billion, on the back of high single-digit growth across all channels and markets. Skechers – Facebook The Los Angeles-based footwear company said sales increased 6.9% internationally and 7.7% domestically. Wholesale sales grew 5.5% including increases in the Americas of 10.3% and EMEA [...]read moreSkechers posts another strong performance with sales climbing 7%
Instagram’s adding another way to help creators establish partnerships with brands, this time via a new “Creator Insights” display on their profile, which provides a snapshot of their account performance over the last 30 days. As you can see in this example, posted by Becca Alves (and shared by Lia Haberman), now, selected creators have [...]read moreInstagram Tests Creator Insights Profile Performance Overview for Brands
Instagram’s adding another way to help creators establish partnerships with brands, this time via a new “Creator Insights” display on their profile, which provides a snapshot of their account performance over the last 30 days. As you can see in this example, posted by Becca Alves (and shared by Lia Haberman), now, selected creators have [...]read moreInstagram Tests New ‘Creator Insights’ Profile Performance Overview for Brands
Pinterest has announced some new features for advertisers, including improved campaign automation, customized background generation (powered by A.I.) and Promoted Pin collages to showcase related products. And there are some interesting, and valuable additions here, that will drive more Pin interest. First off, Pinterest is testing new A.I.-based automated ad campaigns called “Performance+”, which will [...]read morePinterest Announces Expanded AI Ad Tools to Enhance Performance
Not sure what challenges and opportunities are coming your way? Coach Darryl Davis provides the numbers to crunch so that you always know what’s going on in your real estate business. At Inman Connect Las Vegas, July 30-Aug. 1, 2024, the noise and misinformation will be banished, all your big questions will be answered, and [...]read more27 Performance Metrics To Start Tracking This Weekend