Young consumers at odds with older generations
Translated by Nicola Mira Published Jul 3, 2024 In France, Italy, Germany, the UK and the USA, young consumers have high expectations about sustainable fashion, but also a unique perception of what it entails, according to a study presented on Tuesday July 2 at the Première Vision Paris show. IFM/PV The French Fashion Institute (IFM) [...]read moreYoung consumers at odds with older generations