I don’t really get Meta’s angle with AI chatbots at present. Last September, at its Connect Conference, where the company showcases its latest tech advances and projects, Meta’s big announcement was celebrity-styled chatbots, which, using the magic of AI, users are able to engage with via DM. So you can send messages to a bot [...]read moreMeta’s Exploring Celebrity Voiced AI Chatbots
I remain unconvinced that people are going to care about Meta’s AI bots that seek to simulate engagement with real humans in its apps. It tried this back in 2016, with Messenger Bots, which nobody cared about, then it tried it again last year, with celebrity-styled, AI-powered bots, which also nobody cared about, leading to [...]read moreMeta’s Developing ‘Business AIs’ to Enhance Transactional Engagement
Meta’s determined to make use of its expanding AI capacity, and it’s going to make you experience it, whether you want to or not. Meta’s latest effort on this front is new Meta AI summaries in post comment streams on Facebook, which sum up the general consensus of what people are saying about that post. [...]read moreMeta’s Testing AI Comment Summaries on Facebook
Meta’s determined to make use of its expanding AI capacity, and it’s going to make you experience it, whether you want to or not. Meta’s latest effort on this front is new Meta AI summaries in post comment streams on Facebook, which sum up the general consensus of what people are saying about that post. [...]read moreMeta’s Testing AI Comment Summaries on Facebook
This is bad news for Meta’s ad-free subscription. The program was initially launched in the European Union in November, and the entire purpose for why it was offered may be in jeopardy. Background on the Subscriptions When Meta first introduced an ad-free subscription option, they made it clear that this was to satisfy regulators in [...]read moreMeta’s Ad-Free Subscription Doesn’t Comply with DMA
A long-running mystery in the era of algorithmic Meta ad delivery can finally be answered: How much do our targeting inputs matter? I’ve run a test that reveals how much Meta distributes ad delivery between my remarketing audiences and prospecting while relying on algorithmic targeting and expansion. The results are surprising, encouraging, and enlightening. This [...]read moreHow Meta’s Algorithmic Audience Targeting Impacts Ad Distribution: A Test
The European Union announced Tuesday it suspects Meta’s social networking platforms, Facebook and Instagram, of breaking the bloc’ rules for larger platforms in relation to election integrity. The Commission has opened the formal infringement proceedings to investigate Meta under the the Digital Services Act (DSA), an online governance and content moderation framework. Reminder: Penalties for [...]read moreMeta’s approach to election security in the frame as EU probes Fb, Instagram
It was Valentine’s Day when Meta’s ad platform started going off the rails. RC Williams, the co-founder of the Philadelphia-based marketing agency 1-800-D2C, had set one of Meta’s automated ad tools to run campaigns for two separate clients. But when he checked the platform that day, he found that Meta had blown through roughly 75 [...]read moreMeta’s ‘set it and forget it’ AI ad tools are misfiring and blowing through cash
New AI models from Meta are making waves in technology circles. The two new models, part of the Facebook parent company’s Llama line of artificial intelligence tools, are both open-source, helping them stand apart from competing offerings from OpenAI and other well-known names. Meta’s new Llama models have differently sized underlying datasets, with the Llama [...]read moreWatch: Meta’s new Llama 3 models give open-source AI a boost
Meta’s planning to launch a new program to help educators make use of VR within the classroom, as part of its next push steps towards making the metaverse a bigger part of everyday life. Which is still a long way off, but in order to get to that next stage, Meta needs to find more [...]read moreMeta’s Bringing VR to the Classroom as Part of Expanding Metaverse Push