Low-Quality Ad Content and Post-Click Experiences
Ad quality is an important factor in the Meta ad auctionFacebook uses an ad auction to determine the best ad to show to a person at a given point in…
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Meta is Forcing Expanded Audiences for Top of Funnel Optimization
Meta has begun to roll out an update to ad setsAn ad set is a Facebook ads grouping where settings like targeting, scheduling, optimization, and placement are determined. More utilizing…
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6 Ways to Fix Low-Quality Advertising Results
One of the most common complaints among Meta advertisers is regarding low-quality results. They get results that appear good on the surface. Scratch a bit, and they realize that they’re…
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How to Sync Offline Events Using Conversions API
If your business logs important conversion events that happen offline and you run Meta advertising, you should send those offline events using the Conversions APIConversions API provides a direct connection…
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When Broad Targeting Fails – Jon Loomer Digital
We’re moving into a new era of Meta advertising. Meta wants us to go broader with our targeting, and in some cases there is evidence that it’s effective. But there…
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How Meta Could Improve Ads Optimization
We’re entering a new era of ads optimization driven by broad targetingIn most cases, mention of Broad Targeting refers to the removal of all potential targeting filters: No custom audiences,…
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A Guide to Standard Events, Custom Events, and Custom Conversions
One of the most critical elements of Meta advertising is the ability to define important actions that happen on your website or your owned properties. Once defined, you can pass…
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Are Ads Manager Results Too Good to Be True?
It’s a common problem. As Meta advertisers, we’re constantly on a quest for good results. But there’s a situation we’ve all encountered that will make any great advertiser uneasy. The…
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Common Advertising Mistakes Related to Placement Selection
Some advertising mistakes are made due to inaction. Others are made as a result of overthinking and unnecessary tinkering. Both apply to mistakes related to placementA placement is a location…
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The Evolution of Who Sees Your Ads
While I was preparing my slides for Social Media Marketing World about the changes related to targeting and optimization over the years, it struck we why so many advertisers struggle…
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