Results: Testing Quality Leads from Instant Forms vs. Website
Should you use Instant Forms (often referred to as Facebook Lead Ads) or send people to a website form to build your email list? It’s a common question that I…
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A Guide to Dynamic Creative in Meta Ads Manager
Dynamic Creative was first rolled out in 2017. And yet, you can make an argument that it’s a feature that has never been more relevant. The landscape has changed. Best…
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4 Ways to Approach Creative Testing with Meta Advertising
Creative testing with Meta advertising is an inexact science. It seems every advertiser has their own approach. Some will swear it’s the “right way,” but the best option for you…
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How Meta Could Improve Campaign Construction Flow
Today’s post is a bit on the experimental and hypothetical side. But it’s inspired by a very real problem that I see Meta advertisers make that can be fixed with…
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A Guide to Custom Metrics in Meta Ads Manager
Meta Ads Manager and Ads Reporting provide access to countless standard metrics. But there are times when the metric you need isn’t available, and a custom metricAdvertisers can create custom…
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16 Cornerstone Meta Advertising Guides
My goal is to build the most thorough, comprehensive, and helpful resource for Meta advertisers. While I believe I’ve done that during the past 13 years, one problem is surfacing…
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Opportunity Score in Meta Ads Manager
Opportunity Score in Meta Ads Manager Meta is rolling out Opportunity Score, which represents how optimized your campaignsThe campaign is the foundation of your Facebook ad. This is where you’ll…
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Get Started with Advantage+ Shopping Campaigns
When you create a sales campaign in Meta Ads Manager, the recommended setup is an Advantage+ Shopping CampaignAdvantage+ Shopping Campaigns offer a streamlined way of creating a Sales campaign that…
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A Comprehensive Guide to Meta Ads Targeting: 20 Resources
There is no single aspect of Meta advertising that has been impacted more during the past year than targeting. The change has been dramatic. The problem is that advertisers aren’t…
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8 Reasons Your Ads Aren’t Converting
If you’re a Meta advertiser, you’ve experienced this. You face the task of running ads that will drive more purchases or sign-ups, but they are utterly failing. Your ads aren’t…
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